Unlike Sony and Nintendo, Microsofts Wants More than the Gamers

Tribune writes: "It’s 2011 and by now all three major console manufacturers have released their hard-ware with their peripherals. The Wii with it’s remote controller, the Playstation with it’s move and of course Microsoft with their Kinect. While all three now have their gimmicky additions, Microsoft is looking to expand it’s non-controller technology the Kinect to the businesses. How you wonder?"

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ThatGuyInTheHat2178d ago

Sounds like Microsoft..always wanting to be ahead of the competition.

Ziriux2178d ago

You have to offer more than just gaming on a console these days. This is why the long term life and software for the Nintendo will not make it a prime consoles a year or so from now.

egidem2178d ago

Precisely, and Microsoft is a prime example of your statement. They started out with a main focus on games and gaming. Then they started broadening their horizons into other ventures such as TV shows, movie rentals etc.

Now with the integration of Kinect + Big on Xbox 360, I say they can do more stuff now.

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darthv722178d ago

That isnt the point of egidem's statement. In fact it usually isnt about who does it first its about who can sell it best. So far MS has turned their foray into the video games business into a fully vested interest into entertainment.

Does anybody care that it was AMD that hit the magic 1000MHz mark before Intel? Not really as we have long since moved on. So as you say it was sony that did this first or that is a moot point. Entertainment has evolved beyond that time and we are starting to see what the future holds.

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Wh15ky2178d ago (Edited 2178d ago )

@egidem and darth72

The article is about Microsoft releasing a commercial version of kinect, what are you guys on about?

It doesn't sound too dissimilar to sonys, so I really don't know what the articles title is all about either???

mcstorm2178d ago


You need to look back at console history before caliming sony offered more on there consoles 1st before anyone else the amiga32 cdo would play music amd video cds and were out before the ps1. Yes the ps2 offered cd and dvd playback but the xbox offered playing mp3 files of your own in your game as well as online gaming before the ps2 did. But the point is sony did not do everything we see today no company has its all a mix of each other and a few of there own ideas.

But the xbox was cerated by ms to be the device bill gates talked about for years. This was a device that woud play games videos music as well as be linked to the internet and friends. With the new xbox dash offering full voice control and bing it also brings the console closer to bill gates dream too.

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smurfz2178d ago

Until Apple eventually releases a gaming system.

morganfell2178d ago

I have to discount this article immediately. Sony made as the centerpiece of their console a hardware item that wasn't about gaming but about a different entertainment genre - movies. The PS3 was used to market (successfully) a new disc format aimed at movie fans. Yes it has gaming advantages, but the focus was a new MOVIE format.

Sony committed their new game console to assist in this venture. It isn't possible to deny this move went after non-gamers.

lorianguy2178d ago

They did once..but it failed... they dominate mobile gaming though. At least until the Vita :P

egidem2178d ago

Nobody wants an Apple game console. Heck, Apple is arrogant enough to think that their iPhones, iPads and iPods are more than capable of playing in the big leagues now.

gamingdroid2178d ago (Edited 2178d ago )

***I have to discount this article immediately. ***

What about the article are you discounting?

***Sony made as the centerpiece of their console a hardware item that wasn't about gaming but about a different entertainment genre - movies.***

Well, Sony made who knows what initially! I don't think Sony even knew as they touted it as not a gaming console, but some kind of supercomputer with multiple HDMI outputs that you would work extra to afford. Just ask Ken Kutaragi!

Sony was definitely successful in driving Blu-Ray into the market via PS3 and then later with a huge bag money to buy over the movie studios.

However, as it stands PS3 is definitely marketed as a gaming console and less of an all in one entertainment device, despite it's broader capability.

Godmars2902178d ago (Edited 2178d ago )


Sony started with the PS2 and its DVD drive. Had it playing movies right out the box where MS introduced a kit after people figured out how to hack it.

They've also been talking about media centers since then as well.

Honestly, between BR and the browser while MS couldn't wait to install HD-DVD yet made an add-on, needed five years to implement system applications, you really think that its MS who have been leading the MM charge all this time?

[email protected]:
For all the $1-5 game sales apple has managed to generate they certainly think they can compete with $60 title [/sarcasm]

nondecaf2178d ago (Edited 2178d ago )


Oh really!then what is this.

darthv722178d ago

sony's biggest success with adding in movie abilities was not with the ps3. It was the ps2. We all should know this. The bluray in the ps3 was a givin but it was not adopted at the same rate as DVD.

PS2 helped put DVD into many peoples homes that couldnt afford the more expensive stand alone units. The ps3 had somewhat of a stalled effect. It helped but stand alone units were cheaper. No discredit to the ps3 as it did help the cause but even sony knew they had a problem when it wasnt flying off the shelves at the same rate their highly successful PS2 did.

Now it's as if it isnt marketed as much for its bluray which is understandable because you can get basic players for real cheap. They do have the advantage in marketing of movies as there is no other console that can be proudly displayed as (Plays on your bluray and Playstation 3".

Wh15ky2178d ago


I seem to remember sony marketing the ps3 in the early days as an all in one entertainment hub and more than just a gaming console. The adverts in those days seemed a bit disjointed and confusing IMO, but in hindsight I think they were just a bit ahead of themselves.

When I first bought the ps3 it was by no means an all in one entertainment device (although it was the most affordable blu ray player on the market, it came with a HDD as standard so I was able to upload music and it gave me the ability to search the internet on my tv), but since then we have seen some major additions here in the uk including: Home, Vidzone, psn movie store, bbc iplayer, itv.player, 4od and lovefilm. With the exception of Home I use all those services regularly.

"However, as it stands PS3 is definitely marketed as a gaming console and less of an all in one entertainment device, despite it's broader capability."

Here in the uk every lovefilm advert mentions the ps3.

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showtimefolks2178d ago

but than don't complain when Xbox becomes more of a living room machine than a true gaming console. I mean seriously open your eyes MS is trying to turn all their ganmes into kinect games look at next Fable

next year is halo 4 and that's in fall what about rest of 11 months?

I have a dish/cable for TV
computer for browsing web and stuff
bluray/dvd for entertainment

I want my gaming console to provide games. In the USA people hold MS to different standards than Nintendo and sony just because MS is an american company

So if MS want to sell me a home entertainment system with xbox360 than that's all and good but make sure it gets a healthy dose of exclusive games, because wii-u and next ps will also have all the 3rd party content so each system has to do something different otherwise if next xbox will be about the same 3-4 exclusives and rest of the time its about multi-platform games than why not buy a ps4/wii-u for something different

invest some money and buy some small studios and let them work on some budget 39.99 games for xbox to get into the action

and i know many will disagree with me but all the money MS pay to activision for exclusive dlc could go towards making a complete exclusives game

gamingdroid2178d ago (Edited 2178d ago )

I like Kinect, but realize a lot of "hardcore" gamers don't, but there are plenty of games coming out for the Xbox 360.

That said, you don't have to look to far to see that Xbox 360 games are dominating the sales chart. Clearly there are games and people are buying it droves.

I have never once had issues finding games to play as there is a huge library out there. It's not like it's the first year of the console release here... We all remember that, don't we?

You were lucky to get a dusin of games, and usually only a few of them would be worth playing.

Either way, personally I really like all the extra services MS is providing. I really look forward to try out the new dash with LiveTV/DVR, beacon (let's people know what you want to play) and fully integrated Kinect dashboard.

However, if you don't like MS, it's easy to jump ship and the PS3 has never been better priced!

If you look at MS history, they traditionally only have a few major exclusives each year, with the one odd year in 2009 that they had quite a few. Otherwise, they just deliver a couple of AAA titles every year.

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guigsy2178d ago

Well I use my 360 for other things as much as I do games, so I'm personally loving all these new entertainment partnerships they've made. I don't see how anyone can have a problem with broadening the functionality of any device.

Oh and unlike you, I don't care whether games are exclusive or not, they just need to be loads of fun.

_Aarix_2178d ago

Microsoft is one developer or publisher...there are literately dozens of great game developers supporting our gaming needs on any and all platforms...kinect isn't mandatory. Just don't buy it and shut the hell up about it..easy.

papashango2178d ago

All that money they are paying for dlc is probably making them more than exclusives.

The only ones to blame for lack of exclusives is the 360 gamers themselves. But do you think they really care?

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miyamoto2178d ago

I remember Kudo Tsunoda's claim that Kinect was the first gaming device of its kind, and the smoke and mirrors presentation of Molyneux. ... grandstanding is MS big business. and even the Japaneze devs were made to believe that Milo was already possible with Project Natal. Where is that technology now? JoyRide?

SilentNegotiator2178d ago (Edited 2178d ago )

"Unlike Sony"? Is the author even aware of what features the ps3 launched with?
Particularly a 'blu' one?

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Cinotix2178d ago

Yea, you know it's one of those situations where the technology is made different there is nothing a Move or Wii controller can do for a business besides let them play Just Dance 3 during break.

the Kinect has deeper non gaming capabilities.

smurfz2178d ago

The Kinect was made more than just for games. The technology is bound to take things to a whole new level, i honestly see it going deeper within any other industry but the gaming.

Ziriux2178d ago

Exactly how I feel about it too. Educational systems could do a lot with the device and make it a lot more fun to learn.

masteroftheclaw2178d ago

I remember playing games like Oregon Trail and The Incredible Machine in school. I'm not sure how much they really "taught" me but they were definitely cool and everyone wanted to play them.

If there is some educational Kinect software developed (beyond like Sesame Street) then it would fit perfectly into schools!

iamnsuperman2178d ago (Edited 2178d ago )

Maybe fun but I remember playing some computer games for learning. These things never work. Its an unnecessary expense for schools to have when active learning can be done with proper teaching. Schools should worry less about the kinect and make sure teachers are up to scratch. I have had some bad teachers when I was at school. They just needed an up to date teacher training course which could be supplied/funded by the school instead of buying Kinects

jeeves862178d ago

Haha @ educational games

I remember playing Word Rescue and Math Rescue in school, as well as Cross Country Canada. We'd tell the machine to eat-shit and it would come back with "You can't eat that!"

And that's what we learned.

masteroftheclaw2178d ago

You know, a few months ago I saw a segment on my local news about a local business using the Kinect. It seemed that they worked at making their Kinect store program (it was some sort of digital dressing booth) without any pushing from Microsoft and even the people who tried it out in store thought it was pretty neat.

I guess they were just using the current SDK stuff but if they start pushing a new business version I'm sure some more people will jump on board. I'm curious though if people will really find the business uses of Kinect really worthwhile down the road or if it's just the novelty of it.

iamnsuperman2178d ago (Edited 2178d ago )

"The Kinect has been used across many hospitals and educational institutions" I am assuming these are private and so can afford it. Seems a bit unnecessary to have this introduced into the NHS where there are job cuts like every year.

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