Why Microsoft's Zune is Still Failing

RD Mag writes:

"Last winter, I detailed why Microsoft's iPod Killer would fail miserably. This year, Microsoft will fail again, but for a new set of reasons. It is not obvious that the company has figured this out itself. Here's why the Zune will fail in 2007, and how Microsoft is painting a fraudulent portrait of interest that doesn't exist.

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Bonsai12143891d ago

the simplest reason why Zune will not do well this holiday season (not fail..):
revamped ipod line
advertising blitz by apple
revamped apple stores across the country
its a microsoft product (no joke) its not "cool" to have a m$ product like it is to have an ipod

rbanke3891d ago

Exactly, for some reason apple has duped the world into thinking its products are cool and different. Good job to the marketing department i suppose.

pilotpistolpete3891d ago

They're like tunes, but to the Zextreme!

durran33891d ago

Don't be an ignorant fool.. the new 80GB Zune downright Trumps the iPod.. its far more sophisticated has a ton of new features that the ipod doesn't have like wireless to wireless data transfer, FM tuner etc.

I am really impressed by the new Zune and i think its a Great product and is dam reliable also... i dont care what others think my mp3 player is only for music and the quality is just superb

Kaneda3891d ago (Edited 3891d ago )

ipod touch... let see the zune can compete with ipod touch...:) it has wireless, and will have ton of programs you can use with it...:)

ActionBastard3891d ago

I have a 30GB Zune and a 16GB iPod touch. Guess which one has dust on it.

PS3PCFTW3891d ago (Edited 3891d ago )

youve got to be living in a bubble.


"Microsoft discovered the embarrassment, and the next day there were 16,481 new votes, 14,999 of which happened to be Wall Street Journal readers exclusively excited about the Zune. That’s over 91% of the readers of an article that had fallen out of sight by that time. There aren’t that many people on Earth who have heard of the Zune and read the Wall Street Journal."

false market interest = false advertisement= false sales.

below are pictures of products that consumers WANT. NOT products that microsoft wants you to believe consumers want.

Real gamer 4 life3891d ago

I dont need either of them my psp with a 4gb card is good enough for me.

BloodySinner3891d ago

Been there, done that. It's quite clunky to carry around as an MP3 player.

kydrice3891d ago

Yea PSP is too clunky, when I changed from a PSP to an ipod Nano it was like switching from a brick in my pocket to well...a nano..Though the ipod Touch is a bit bigger I want it badly but I'm waiting out for it to get at least 32 or 64gbs before I do.

Gamespot-equals-EGM3890d ago (Edited 3890d ago )

A PSP can work fine as a mp3 player, it really depends what a person doing. A PSP is absolutely fine if a person is stationary, eg, in the library studying, sitting at a table or desk.

But if a person is moving the PSP isn't exactly ideal (especially when jogging or exercising).

ParaDise_LosT3891d ago (Edited 3891d ago )

an MP3 as new and unoticable as Zune is Bound to Fail....

Its like putting Bioshock against Halo 3...
The other might be 10x better, but that doesn't mean its gonna achive the success the much more popular Item achived....

BloodySinner3891d ago (Edited 3891d ago )

Great article. What the author failed to mention is that Microsoft never tries to take risks. They just like to copy other products and improve upon them.

I'm totally happy with my 80GB iPod classic purchase I made a few weeks ago.

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