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Nike Says Video Games Like 2K Sports' NBA 2K12 Helps Sell Basketball Shoes

2K Sports had a killer year last year in the basketball video game space, selling over 5.5 million copies of NBA 2K11. With no competition from EA Sports yet again this year, things were looking good until the NBA lockout. 2K Sports knew that was coming and focused on NBA legends like Michael Jordan, Magic Johnson, Larry Bird, and Dr. J for the cover as well as new gameplay modes.

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