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Study: "Co-ed" gaming on the rise

Guys may have tried unsuccessfully in the past to get their girlfriends into gaming, but times are a changin'. A new study of college gaming demographic ("GenX2Z") from market research firm Anderson Analytics suggests that co-ed gaming – that is, games that appeal to both males and females and encourage them to play together – could be the be the wave of the future and the next big opportunity for publishers.

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gamedaily.com
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