Battlefield 3 Loses $2,000,000 in Launch Day Sales to Pirates

A working Battlefield 3 crack is being distributed less than 24-hours after the game's official launch, with huge sales loses for Electronic Arts.

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Titanz2457d ago

No matter what are gaming preferences may be - we must all unite as one cohesive unit, and abolish this know threat to one of our favorite past times.

Ducky2457d ago

... and how would we accomplish that?

gamingdroid2457d ago (Edited 2457d ago )

By supporting EA in online passes, nasty DRM and underhanded schemes. That will teach those bastard pirates! /s

egidem2457d ago

I'm proud to have purchased this amazing game rather than pirate it.

BattleAxe2457d ago (Edited 2457d ago )

I hate piracy, but lets face it, EA didn't lose $2 Million in sales because these losers never would have bought the game anyway.

wsoutlaw872457d ago

@BattleAxe even if only 50-25% of them would have bought it if they couldn't steal it for free thats still 1,000,000-500,000$.

2457d ago
SH0CKW4VE2457d ago

To quote Gabe Newell of Valve

"The best way to combat piracy is actually to have no anti piracy measures"

Well I think that about sums it up, and how Can BF loose that much when its almost a strictly MP game?

I seriously doubt everyone was rushing out to buy it for the single player LOL which is I have to say very forgettable and generic.

Its just typical EA trying to justify online passes again with fake numbers, 2 million to piracy my arse, dont believe this garbage when everyone who buys it, buys it for the multiplayer.

Dont flatter yourselves EA, the SP is CRAP, you in no way deserve sales for that alone.

Cosmo8112457d ago

@egidem the are not mutually exclusive. Just because someone pirated it, doesn't mean they won't buy it. Just as pirates buy more music than non-pirates, I wouldn't be surprised if the same applied to gamers. A lot of people I know use piracy so they can see if it's actually worth buying. The economy makes money hard to come by and we have to be careful about where we spend it.

inveni02457d ago

You are 100% correct. I think 0-5% of people that pirate would actually buy the games they pirate if they had no other choice. The only types of software this may not be true for is productivity software. But for games? Most people won't buy 50 games a year, so they pick the ones they want the most, buy them and pirate the rest.

Coffin872457d ago (Edited 2457d ago )

The obvious problem of this article that most people fail to understand is that those "leechers" wouldn't necessarily have bought the game.

Fun Fact about pirates you might not know 1. A pretty high amount of people see it as a chance to try a game and then decide whether they buy it.
Fun Fact about pirates you might not know 2. For example if they like the art design, the overall graphics, if the game runs OK on their system etc.
Fun Fact about pirates you might not know 3. You can't play pirated BF3 online, so pretty much 80% of the experience isn't available to a pirate.
Fun Fact about pirates you might not know 4. He knows that and considers buying the game when he likes what he sees in single player.

This article just fails. It's obvious, basic psychology .. when something fails and you don't want to face the reality to come up with consequences, you have to blame someone.
You need a sworn enemy.

Capitalism makes the industry go to SHIT and pirates are the enemy to blame.
Happened before in history, you know. Many, many, many times.

SilentNegotiator2456d ago (Edited 2456d ago )

How did they lose $2M from people who never had the intention to buy it?

It's like the owner of an unsuccessful knick-knack shop claiming that he would have gotten THOUSANDS of dollars if not for the recent robbery. Sure, that might fly on the insurance claim forms, but disappoint dad is just going to shake his head when the son tries to make him believe that he would have made thousands on that junk.

Piracy is theft, I agree with that, but it's dishonest to claim that it would have been millions of dollars when the majority of these people wouldn't have bought it, should piracy not have been an option.

sikbeta2456d ago

inb4 "X publisher doesn't lose money cuz teh piratez don't buy da gamez anyway yo! -___-

SilentNegotiator2456d ago

You're absolutely not "inb4" and it's true.

No one is saying that it isn't theft, but saying that $2 million was lost is inaccurate. Many never would have purchased the game anyway and plenty also pirate to test the game out.

Megaton2456d ago

These kinds of claims are ridiculous. A certain percentage of those pirates will go on to buy the game. A certain percentage of those pirates never had any intention of buying the game. There's no cut-and-dry "we lost X money because the game was downloaded Y number of times".

lastdual2456d ago

The figure is probably BS, but even if it was true, that would mean $120+ million in sales and only $2 million in losses due to piracy.

It's never good to see piracy, but after all the bad press the Origin scandal cost them, EA should feel lucky that they didn't lose more.

evrfighter2456d ago

The people that want battlefield bought battlefield. I'm not sure if you console folk know this but if you pirate battlefield. All you get is the sp. Thats it. thats how it is with most online games. the pirates never planned on buying it to begin with.

What I'm saying is. It's pointless to pirate a battlefield game as it revolves around mp.

The_Nameless_One2456d ago

Now why do you think companies resort to online passes, nasty DRM and underhanded schemes. You know what? When you will be the CEO of a company who just lost $2,000,000 because people decided they don't want to pay for the product they want to own, we'll talk.

Again. Pirating hurts the developer more.

davekaos2456d ago


Did you even read the article? These figures ain't from EA, they're from some random blogger who noticed that pirate bay had x amount of leaches.
He then took the leechers and multiplied by the cost of the game.

He came up with the 2 mil or whatever it was. NOT EA

Get your facts straight sunshine

Dee_912456d ago (Edited 2456d ago )

whats the purpose of pirating a multiplayer based game.
EA Doesnt profit from Online pass ...
nor does any other developer who uses online pass.
PSN and XBOXLive does
EA didnt make online pass they introduced it to the public.
It was made for pirates and people who bootleg games so that they wont be able to get online but it sucks for renters and people who buy used.

ZombieNinjaPanda2456d ago

Lol @ This article.

How exactly do you lose 2 million dollars from something that you didn't actually lose any money from? Last I checked, No one broke into EA headquarters and physically stole any copies of BF3.

+ Show (17) more repliesLast reply 2456d ago
Ramses32457d ago

Agree. This makes me sad :(

NuclearDuke2457d ago

Why does this make you sad? These people were not potential customers. They never wished to purchase the game. Now, after seing how the game works with their pirated version, they might get hooked and purchase the game for Multiplayer.

Ramses32457d ago

Of course they were potential customers, they wanted battlefield and owned PC or console, therefore making them a potential customer.

vickers5002456d ago


Potential customers are customers that had every intention of purchasing the game before they knew about piracy, and then later decided not to purchase it and just download it.

The majority of these pirates never intended to purchase Battlefield 3, as the people that buy a Battlefield game for the single player are probably less than 5% of the people that actually buy the game. I'm betting a lot of these people are simply downloading it to test it on their rigs and see if they can run it good enough.

Ramses32456d ago

*Kneels down in defeat*
I give up.
You guys win.

+ Show (1) more replyLast reply 2456d ago
kaveti66162457d ago (Edited 2457d ago )

This is such BS.

EA didn't lose 2 million dollars.

The fact of the matter is that most people who pirate games are NOT potential consumers.

They should not be included in the potential consumer category.

They didn't steal 2 million dollars because digital software doesn't cost money to produce.

Piracy doesn't result in the loss of revenue. People should accept by now that a certain percentage of the human population is not willing to pay for a product but can still obtain it.

The people who complain about it the most are ignorant of the facts and probably a little bitter that they pay for a product that other people have no moral qualms about pirating.

Edit: I meant it doesn't cost money to RE-produce.

I'm not denying that it's theft. I'm denying that EA can claim a specific monetary loss.

You're using ethics based around physical property to make a conclusion about a situation involving digital property.

Potential consumers are people who are both willing and able to purchase products.

If they're not able or willing, they shouldn't be counted as consumers.

Add to that the fact that pirating digital property is very different from stealing property developed using natural resources. When you steal a car from someone else, you're hurting a hierarchy of laborers, but when you pirate a digital property that you had no intention of purchasing, you're not hurting anybody.

And if you had no intention of purchasing, it means that the product either did not compel you to purchase it (it wasn't very good), or you didn't have the money to buy it (which means the developers wouldn't have gained anything anyway if you hadn't pirated it).

You believe in a third option. You believe that pirates are people who were initially willing and able to purchase a game but then decided to pirate it once they found out that they could pirate it.

I don't believe that many people fall within that category.

lifesanrpg2457d ago

sorry, but when you illegally take something for free that someone else has spent money on making that's stealing.

How can you say bf3 didnt cost money to produce? I'm pretty sure the salaries and advertising spent on BF3 cost quite a bit.

"People should accept by now that a certain percentage of the human population is not willing to pay for a product but can still obtain it." UMMM WHY? you are stealing other people's hard work. Just because people do it doesn't make it right.

Akiba962457d ago

Piracy is killing games whether you want to admit to it or not. Just fucking buy games like the rest of us.

ATi_Elite2457d ago (Edited 2457d ago )

Well said: as many narrow minded people do not fully understand how the WHOLE thing works.

For every person here that disagrees with you I'm sure they have gone over someones house and watched a Movie. The home owner bought the movie and they came over and watched it for free and never bought a movie ticket or bought the DVD.

Now are they Pirates? are they the scum of the universe? Are they killing the movie industry?

same goes for borrowing a video game that your friend bought and now your playing it for free. Does that make you a Pirate?

Game Rentals and Used Game sales along with mediocre crappy games are the only things hurting the Game industry which by the way makes $40 Billion dollars annually! I wish i was hurting like this!

It's up to Publishers to provide the content to those countries that pirate the most at a fair price. Unfortunately $60 is a months salary in some of those countries therefore it's impossible to manage so the pirating takes place.

bubbles+ to u sir well said....and I Do Not support Piracy!

LastDance2457d ago

"Add to that the fact that pirating digital property is very different from stealing "

So I guess Syphoning money from peoples bank accounts isnt REAAAAALLY stealing because its not physical?

"The fact of the matter is that most people who pirate games are NOT potential consumers."

Could you point me to where this has been proven as fact? Cheers bro.

I bet if a bunch of these non-buyers suddenly were unable to play their stolen game, legal purchases would be made

kaveti66162457d ago

Shut up, Akiba.

I don't pirate games. But I know that the publishers are full of crap.

As ATI_Elite pointed out, the difference between borrowing a game from a friend and piracy is so minute now that publishers are forcing DRM and passes down our throats and you guys are just bending over and taking it with a smile because you have an inflated sense of morality. You self-righteous people think that the publishers are being honest but they're not.

You want to know what the favorite movie line of a CEO is? "Give them nothing! But take from them... everything!"

That's what's happening here. EA is butthurt because they can't face the facts.

I've never heard Stephen King complain about people who rent his books out for free from the library.

kaveti66162457d ago (Edited 2457d ago )

"I bet if a bunch of these non-buyers suddenly were unable to play their stolen game, legal purchases would be made."

Yes, but until the day comes when pirates are UNABLE to pirate games, they will continue to do so. Meanwhile, the publishers will come up with more infuriating ways to PUNISH the people who ACTUALLY PURCHASE their games. So, as I see it, the consumers are blaming the pirates for the current situation they're in (DRM, online passes), rather than blaming the publishers who are so greedy that they can't stand losing a couple million dollars (while making hundreds of millions) that they have to come up with new, ineffective ways to try and secure their games.

You know what this world lacks? Critical thinking.

kreate2457d ago (Edited 2457d ago )

stealing - removing a item from its original source without the owner's consent

pirating a software is making a copy of the original source, not removing it

stealing money from one's bank account is removing the source, not copying it

going into a retail store and taking bf3 off the shelf without paying for it would be considered stealing.

EDIT: in America at least, with all these great laws protecting corporations and big businesses. piracy is bootlegging/stealing if u were to stand in front of the judge.

u gotta keep in mind though, this law came in effect in the late 90's. before that, it wasnt consider stealing or at minimum, it was/is arguable.

Biggest2457d ago

I wonder why no one has addressed LastDance's perfectly obvious and valid point? Some of you think that digital software costs zero to produce. How to you explain the extremely high costs associated with producing digital software? It's the copy process that costs zero? So maybe the producers should charge $300million for one copy of the game and allow everyone to copy it? Digital theft is theft, else it wouldn't be called theft. It doesn't matter who was or wasn't planning to buy the game. The game was stolen. Do you think that stealing random goods from WalMart are considered no issue because the thief wasn't going to buy it anyway? Stolen is stolen. Do not try to rationalize crime. If you agree with it, agree with it. If you support it, support it. Do not try to make it seem "okay" to make yourself feel better. It isn't okay.

Strakken2457d ago

AMAZINGLY well said, i couldn't agree more kaveti.

Motorola2457d ago

You're right, they lost more than 2 million. =x

wsoutlaw872457d ago

Ok lets stop this bs that NONE of them were potential buyers. The reason they download and play games is because they like games. They only reason why they aren't interested in purchasing them is because they are cheap losers who can steal other games free. You don't go out and download a game day one that you are not interested in. If they couldn't steal any games youre telling me they would just give up playing all together? Im sorry but only people who like games would take the time and space to pirate. If there was no piracy then you know they would be buying games, dont kid your self. Piracy is a real problem and costs the industry tons of money, lets not pretend it doesn't.

lorianguy2457d ago

You sir, have Said what I was about to say in your first line.

Pirates are usually people who would never have bought it in the first place.

Therefore $2m was not lost as digital software can be copied as many times as possible without extra cost to the publisher and Because of this, these pirates havent cost EA anything.

vickers5002456d ago

"If there was no piracy then you know they would be buying games, dont kid your self."

You actually don't know that they don't buy SOME games now. I guarantee that if piracy didn't exist, then these people would sure as hell not be buying every single game they would have pirated otherwise, or even mot games. There are quite a lot of pirates who buy what they can afford at retail and then pirate the rest, so it's not like they're completely leeching off the industry.

"Piracy is a real problem and costs the industry tons of money, lets not pretend it doesn't."

Tons of money? Don't delude yourself anymore than you already have. Piracy is a mosquito bite compared to used game sales and letting people borrow games.

+ Show (10) more repliesLast reply 2456d ago
ATi_Elite2457d ago

Most of these people pirating this game and others live in countries where:

A. The game isn't out yet.
B. The game will never be out.
C. The game cost an arm and a leg to buy.
D. the only way to play the game is to buy a Pirated copy thus your money goes to some evil individuals.

also some are trying it out to see if it works on their PC then some may go buy it cause NO DEMO is offered as of right now!

all and all YES this looks bad but NOT everyone pirating the game was a GUARANTEED customer! Like I mentioned earlier most of these pirates live in countries where software cost a bunch of money or games are not sold there.

Pubs/Devs know and understand this which is one of the reasons Steam is rapidly trying to establish itself in so many countries like the recent article of Steam doing very well in of the top pirating countries on the planet.

P.S. The U.S.A. is not in the top ten when it comes to pirating!!

lifesanrpg2457d ago


The whole movie comparison doesn't make any sense. Sure, someone can come over my house and watch me play BF3. But these people are downloading it and playing it themselves.

"Same goes for borrowing a video game that your friend bought and now your playing it for free. Does that make you a Pirate? "
Technically, yes, it does. I didn't say I wasn't guilty of it though.

icewater852456d ago (Edited 2456d ago )

It’s an easier way to see if it runs on your PC. Go here see if you can run it then BUY it. http://www.systemrequiremen...
Please stop using it as an excuse to steal. And everybody that is trying to justify pirating is an idiot.

vickers5002456d ago


Reading a system requirements sheet is almost worthless. They don't tell you how the game will run on YOUR rig, because they can't. They just say how the game will run at those specs, with nothing but the operating system running.

There are way too many variables when it comes to system performance, so the only way to truly know how a game will run on your system is to actually play it. You're pretty stupid if you honestly hadn't figured that out by now.

megacowdung2457d ago

Pirates really need to be brought down. Game developers don't spend $1,000 to make a game then sell it for $60. They spend almost $50,000,000 making a game and then they sell it for $60. GTA IV cost $100,000,000 to make. I agree with you Titanz, we really do need to abolish piracy.

firefoxprime2457d ago

yeah. they may spend $50,000,000 and sell the game for $60. Do they sell to one customer??? No. 1,000,000 people could have bought said title. Easily recieving 60 million dollars. Your big money lil money arguement sucks. please try again.

wsoutlaw872457d ago (Edited 2457d ago )

lol why does eveyone think that because a game makes millions that developers are just raking in money. You know they have a lot of people to pay and split their money up plus millions in cost which is all a risk because the majority of games dont even sell 1,000,000. Not to mention the money they do make off the game only comes after multiple years of full time work not even knowing if the game will sell. Not every game is cod when it comes to sales and game designers are not billionaires. Even if a game makes one million there's hundreds of employees and stock holders that money goes to and it took 2 or more years to make.

slayorofgods2457d ago

wow, this is article that plays on gamers emotions. Of course $2,000,000 wasn't lost to pirates.

I blame the lack of innovation to keep with current times (i.e. the digital age) as the flame to piracy. How does piracy of movies get reduced? By innovations such as netflix that makes streaming movies just as convenient as downloading them off torrent or illegal streaming sites.

I think steam has really put a dent in piracy for gaming, however I think the pricing for new release digital content is off. Most steam players wait a while for the deals.

wsoutlaw872457d ago

I blame pirates for pirating. How would you like it if someone broke in to your house but the police said, "O well, its your fault, you should have innovated your door lock a little more. Its not their fault."

KonGreat2457d ago

Mate, if you leave your door open then of course there are going to be people who rob you and then it is ALSO YOUR FAULT. And like any sensible person you'll try to defend yyourself from robbers, because one way or another, it might happen. But either way Piracy isn't stealing. Because you don't take a physical copy from a store that could have been a sale.
And either way, the game isn't released until friday in Europe. So there's probably people who have already pre ordered the game but just wants a taste of the action, or wants to see if they can actually play the game.

Somebody2457d ago

I've left that shameful dark side of my life. Now, I'm an ordinary law abiding citizen who commits genocide on a planetary scale online every night.

2456d ago
AntBoogy902457d ago

Ehhhh... I pirated it for PC to play the Campaign while i waited for it to come in the mail the next day.

TheWolfSage2457d ago

Except that most people who pirate never would've bought the game in the first place, OR do buy it later because they only pirate it to check out the game before purchasing without paying for a rental.

I would've gladly pirated L4D2 because I didn't want to reward Valve for a sequel that was almost identical, but because 90% of the content was online I couldn't get the full experience while locked out of MP.

So, I went to GameStop a few months after it came out and bought it for $30 used (which is closer to the ACTUAL value of that game), so that Valve wouldn't see a penny of my money.

As far as Valve is concerned I may as well have just downloaded the game illegally, because they get nothing. My point? People who don't want to pay aren't going to pay, period, so piracy isn't really taking anything away from the sales. They'd be VERY lucky if $100,000 worth of games would've been bought if this piracy hadn't been possibly.

Anon19742457d ago

I've ranted about this before, but I can't believe that people are still saying "They wouldn't have bought them anyway." That's utter horseshit. People pirate because they can. It's easy to do, and they don't give a vicar's fart that they're depriving hard working game developers, animators, programmers, etc and their families of compensation for their work.

If I worked for months or years developing a game for you to enjoy, I expect compensation for my efforts if you're going to enjoy the fruits of my labor. If I walk into your home and you're playing a pirated copy of that game, might not have stolen a physical copy but you've certainly denied myself and my family the compensation owed for enjoying my work. You might as well have taken food out of my family's mouth yourself.

I'm a developer myself and I see how hard it is in the industry. I see how talented people struggle to find employment, or float from one contract job to another because studios can't afford to hire on full time. I've seen good studios close while people enjoy their hard work for free. If even a quarter of those pirates were forced to purchase legit copies it could make a difference.

Hell, I don't think copy protection goes far enough. I think we should build in destruct codes if games are pirated, nuke some entitled little bastard's computers. Maybe that'd cause them to rethink them blatantly ripping off hard working developers and those they care for. Or if you're busted trying to pirate a game, block them from ever playing that company's games again. They would never actually buy those games anyway, right? So the company won't be out if those individuals could never run another of their titles on their computers again.

kcuthbertson2456d ago

Have fun destroying the gaming industry if you think copy protection needs to be greater.

What have you developed? If you actually develop a good game, people will buy it regardless. Look at minecraft and how easy it is to pirate. But how many people bought it again?

You're going to fail as a developer if you think that putting that harsh of DRM will help you. DRM just postpones the inevitable.

Akth8r2457d ago (Edited 2457d ago )

I'm pirating the game its downloading right now but heres why, i just want to see how well i can run the game on my PC, Also my BF3 pre-order on the PS3 has been shipped. What does that make me? A pirate, a Customer or a potential loss.

I also assume most of the people downloading the Game will buy it or have bought it on another system. I bought it on PS3 because thats where most of my friends are.

Im definately buying it on pc later on, i did the exact same thing with BFBC2 but didn't pirate it beforehand as i had no rig.

eak32456d ago

@Coffin87 Fun Fact about pirates you might not know #5. Many people pirate their games to enjoy instead of paying for them like Coffin87. His/her blatant support of the industry says much to what he/she does when not spewing garbage on here. Oh by they way, capitalism creates diversity which leads to competition which forces people to create a better product. Know what your talking about before you blather your socialistic ideals around.

Hellsvacancy2456d ago (Edited 2456d ago )

Abolish pirates, wtf, weve got one of the longest runnin job professions on the planet (next to hookers) good luck tryin to put an end to it

I dont pirate games admittedly but i "pirate" a lot of TV stuff, i HATE adverts, they spoil everythin about TV "no i dont want to buy hair shampoo thatll make by hair look browner" let me get back to watchin Breakin Bad already!

I woulda pirated Battle LA if i knew how awful the film was gonna be "hay lets make the trailer so awesome people would be brainwashed into watchin it"

Alot of those piraters would probably end up buyin BF3 at some point anyway "hmmm, will my PC run BF3 ok? ill pirate and see"

Im buyin it on Friday (PS3) wooty woooot

2456d ago
Orionsangel2456d ago (Edited 2456d ago )

@BattleAxe I agree most of the people that pirate games get them because they can or because they can't afford to buy the game, but if they couldn't get it for free. They wouldn't be able to buy it anyway. They'd wait for it to go cheap. So I think they'd still have a sales lose of around 2 million.

kcuthbertson2456d ago

100% accurate.

I'm torrent BF3 as we speak so I can play the SP until I get my check on Friday. I'll buy the game and play the MP when I do.

If I didn't have the money I wouldn't buy it in the first place...

showtimefolks2456d ago (Edited 2456d ago )

i can't believe people have disagreed with you those are the pirates

to all pc gamers you all wonder why so many of the games never come out on pc that's your reason right there. Now you see when your fav devs do more business on consoles and support consoles better that's the reason

and i know not everyone does but but the number for AAA titles piracy on pc is so big its not even funny

RDR did not come out on pc and i don't blame rockstar for not wanting to risk time and money when most will play it for free

kevnb2456d ago

there are very few games that dont come to pc. RDR is the only big one other than exclusives I can think of. Im happy with games that appeal even more to me like star wars the old republic, guild wars 2, diablo 3, starcraft 2, shogun 2, hard reset, dota 2, and other games you might think suck.

kevnb2456d ago

meh they are only getting 10% of the game. The pc version is sold out around my town, but plenty of console versions left. Alot of people pirated it just to see the incredible graphics, or to see if they could even run it.

kevnb2456d ago

how much will they lose from used sales and rentals?

+ Show (15) more repliesLast reply 2456d ago
badjournalism2457d ago

Let's just ignore the fact that very few, if any, of those downloaders would have paid for it if there was no crack available. Instead, let's spew the same bullshit of 'zomg every download is a lost sale' that's been thoroughly debunked many times over.

gamingdroid2457d ago (Edited 2457d ago )

I very much agree with that. If EA/Dice made a decent single player, it would have been free advertisement for their multi-player....

Use the piracy medium to your benefit!

Also, stop punishing us legitimate game buyers!

PhantomT14122457d ago (Edited 2457d ago )

Their signle player is actually decent. I'm pretty much enjoying it, very linear but never seen this level of immersion before.

Pikajew2457d ago

If it was on Steam, this would have never happened