Interview: HMV's Tim Ellis

In case you hadn't noticed, it's the busiest time of the year. Aggressively priced hardware, an influx of new titles for all formats, old software franchises, bold new IP and marketing campaigns equal in cost to the gross national product of under-developed countries. It's practically Christmas, and a fat majority of the industry has been working its balls off to deliver the goods in these all-important weeks.

And there are none more busy than the retailers flogging the product you've been working so hard to perfect. In part one of our HMV interview, sat down with Tim Ellis, head of games, to get a frontline view of the Christmas retail madness, to find out which games are already pulling ahead of the pack and why there can never be enough highly-priced hardware on the shelves...

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