Gamasutra: "The introduction of the Kinect For Kids initiative certainly sounds wise, given the company's push in that direction. After all, who can argue with creating family-friendly titles with some of the biggest names in family entertainment? The problem is: When you look at Microsoft's longer-term goals, things become a bit squishier.
By offering games from Sesame Street, Pixar and other companies, Microsoft wants kids to get used to playing with Kinect - and develop a devoted attachment to the Xbox brand.
Unfortunately, Microsoft might be making its move a little too late to corral the kiddie audience."