The DVD war is heating up this holiday shopping season, and CNBC's Julia Boorstin and Dennis Kneale share their insight.
The comprehensive video discussion covers:
• Studio supports vs. retail prices: which one will prevail?
• Studios that are with either Blu-ray or HD DVD.
• Sony CEO's declaration of Blu-ray victory earlier this year, and then recently backing away from it.
• Paramount and Dreamworks switching to HD DVD, and the reported $150 million payoff.
• Sony's history of losing format wars.
• Blu-ray's biggest edge: PlayStation 3.
• PS3 being a "wildcard" - studies that show that only 20% to 30% of PS3 owners watch Blu-ray movies.
• The historical price point that convinces people to buy a new product: $199.
• Blu-ray and HD DVD together have only 2.5% of the video market and sold fewer than one million units.
• The currently dying DVD market.
• Consumers who are confused and deterred by the format war.
• Other factors: upscaling DVD players, video-on-demand.