EA COO Peter Moore is no longer comfortable with publishers' role as intermediaries of video game production. Instead, he considers their peers to be Google and Amazon, not Activision, as EA use aggressive expansion in the social market and Origin to transition from being a facilitator and distributor of video game production to "internet-focused service organisation" of gaming experiences.
every games publisher wants to be like Valve and have something like steam
they have to do it right tho
that's the problem
It's the publishing business way. Leave no stone unturned.
Want to be like Steam? Treat your customers like customers!
Valve has set the bar too high. it will take Electronic Arts many millions to imitate Valve, in the slightest manner.
Aussies telling it like it is.
Worthless.
I hope as they update Origin(since it is still in "beta") they tweak their prices. Since they are cutting the middle man out then there should be no reason why their games shouldn't be $40 when games are $50 and $50 when they are $60. Only downside is that this may effect their business with retailers since more people would order through Origin.