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Microsoft's 'Mass Effect' Aims To Be Next Xbox 360 Hit

Microsoft is hoping that its Tuesday launch of the video game Mass Effect will provide the next big hit for its Xbox 360 gaming console.

Microsoft is introducing Mass Effect, which can only be played on the Xbox 360, to considerable hype. In addition to launch events, the Sci Fi Channel will air a special tonight that looks at the game's making.

Mass Effect is already pulling in accolades. It was voted Best Console Game and Best Role Playing Game at the 2007 Game Critic Awards.

Microsoft is no doubt hoping that Mass Effect will rack up sales similar to those enjoyed by Halo 3, a first person shooter that the company unveiled in September. The title broke game industry records by tallying sales of $170 million on its first day of availability.

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informationweek.com
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Spike473653d ago

it, I siad it hundreds of times before mass effect went out.

Microsoft is gonna hype up another game like they did with halo3.

a normal AAA title praised like it was a god.

Do u think mass effect is all that? I knew this would happen.

ONCE AGAIN MS'S HYPE MACHINE WORKS.

Boink3653d ago

but they are phenominal at marketing. it is a direct result of better marketing as to why we are using windows right now as opposed to whatever macs are running.

but in regards to mass effect, it is looking like a great game, deserving of the hype. all the vids and reports I have seen from people who have played it are amazing.

another AAA big seller for MS no doubt.

drewdrakes3653d ago

Boink, its also because Bill Gates is a genius at marketing.

Leathersoup3652d ago

After the last few videos that were released when all the attention was on the whole lesbian scene, I'd lost all hope for the game. I'd figured if they were using that to hype the game, then the rest of it must be pretty uninteresting.

I was so wrong. I started playing it last night and it is a movie. You control your character and interact. The shooting is amazing. I have to agree about the inventory, it's a bit out of the way but that's the only problem I've found so far.

As for Penny Arcade's elevator complaint. The elevator rides aren't that bad and if I'm not mistaken the game does stream loading during these periods.

lawman11083653d ago (Edited 3653d ago )

1-you don't own a 360 2- You NEVER even played one second of this game.

Game was FLYING out of gamestop btw Rock band is sold out until Jan 08

Daxx3653d ago

I give Lawman a bubble for his great comment and I take a bubble away from Shawn for being an Uber-douche. ^_^

power of Green 3653d ago (Edited 3653d ago )

Sony hypes every game thats comming out for their platform, they hype games comming out in 2009.

Marketing a game around launch is hype?

Anyways when I picked up Mass Effect the GameStop I shop at had 3 boxes of ME on pre orders alone sitting behind the counter.

N4GayFanturds3653d ago

And all I can say is....WOW!

Spartan 1173653d ago

I just bought this game and I beat the first planet. All I can say is it's awesome. back to playing!

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