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In-Game Advertising: Should We Embrace It?

From humble and comical beginnings, in-game advertising has snowballed into something ferocious. Video games were an untapped advertising gold mine; a new resource through which to reach the 18-34 year old 'sweet spot' market. From their traditional place in print media, television and radio, product commercials crept further into our lives as time progressed and technology converged. The Internet. Video games. Online gaming. Broadband speeds. Now, even the games we play on our iPhone and Android mobile devices are rife with commercial marketing. Advertising bombards us from all angles. Is this a harmless product of digital media's rapid progression, or is it something which could potentially spiral out of control?

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LOGICWINS1742d ago

If it were to somehow make games cheaper, I wouldn't mind.

HappyGaming1741d ago (Edited 1741d ago )

As long as mario doesnt stop in the middle of a scene turn around and say I need to drink a COCAAAA COLAAAA!!!! In a cheese way I could possibly live with it...

For example billboards in GTA IV with real brands or the people in Mafia drinking and smoking real brands...

Same rules as in a movie really if they go out of the plot to advertise it would ridiculous but when james bond speeds off in his porche its cool!

Edit: as for pop ups like in mobile apps you can stick those up your...

zeal0us1742d ago

Nope download Ad Block Plus for PS3,360 and Wii to keep yourself safe from those annoying ads.

Personally I don't mind long as it don't become a nuisance or soon as I enter a game I being get hit with Advertisements.

GabeLogansBitch1742d ago

Until they stem trade-ins, I'm up for developers to do this...unless it's some jokers like Infinity Ward or Valve. Mind you, it sounds like a match made in Activision heaven.

Gamer-Z1741d ago (Edited 1741d ago )

NO, i didn't pay $60 to have a McDonald's ad shoved in my face.

Tanir1741d ago

If they do ads in games that would piss me off, it already gets me furious in the Iphone games that are free......but then again i dont think they mean the same type of ads hahaha

commercials in the middle of playing any game is a fail lol

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