Console Domination writes: When asked how the 'feud' between EA and Activision affected him, if at all, Matros said that DICE focus on what they're doing, and not the competition. "It's like swimming" he said, "if I look at the other people I lose the race." He explained DICE's team are very passionate and that everyone is a contributor. Despite being an American company, they worked in a socialist environment. 'It's whoever comes up with the best idea' said Matros before sipping on his hot chocolate. It is pictured below.