New intellectual properties are a dangerous business. A lot of time and work could lead to massive success and assured future prospects in the world of video games. Alternatively, it could lead to catastrophic failure and a scramble to make up for lost time.
New IPs aren’t necessarily rare. They are almost as common as a game with a two or a three after the title; we’re just overly aware of sequels and games based on existing franchises because they are the easiest to promote. During this era of video games, we have see a lot of new IPs succeed and become some of our favorite franchises, while others have spelled disaster for their developers. Here are the ones that have succeeded (I believe rightfully so), the ones that should have (It saddens me that they didn't), and the ones the failed .