One of Battlefield 3’s producers, Patrick Lui, discussed some of the most frequently asked questions regarding DICE’s beta decisions, particularly why the studio opted to choose a map that doesn’t reflect Battlefield’s prominent robust modes, with the Operation Metro locale being vacant from vehicles.
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
I still have some faith left after seeing the latest Grand Bazaar footage. It looked fantastic. I remember playing the Bad Company 2 PS3 beta back in 2009 which had some really bad screen tearing and pop in as well. When I played the final build, I was pleasantly surprised to see that those problems were significantly reduced.
Don't disappoint me, DICE. So far you have a really good track record. :D
--Then again... Medal of Honor did happen. =|
They keep having to reiterate the fact that it is a beta test for the idiots that treat it like a demo and still think it somehow resembles the final game.
Everybody always misunderstood beta.
Why else did VHS win?
Beta was better.
Yes I know its a Beta, but they could have polished it up a bit more, are they not aware that most people play the beta and think that a representation of the full game?
The Grand Bazaar footage proves that people who were crying foul about the BETA's graphics and glitches clearly don't understand what a BETA is. A BETA is not the glorified demo's we see most of the time this generation, it's an older, patchier build of the game used to iron out kinks in time for the shipping of the retail code of the game.