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DICE to new IPs: embrace innovation while you can

OXM UK: "The Battlefield series is both empowered and constrained by fan expectations."

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Triggs2420d ago (Edited 2420d ago )

Many fans of a series easily get angry when they hear some changes to the stuff they are used to. I somewhat agree with Steve Jobs' belief about being secretive, because he said the fans don't know what they want until they see and experience your product.

In the age of the internet, backlashes are very common. We often hear of threats of non-purchases, pre-order cancellations and boycotts (that are hardly being kept anyway). If you're an innovator and try to see what the public says about your ideas before they even see the product for themselves, you'll more likely to have a breakdown if you take them too seriously. :-D