It's easily one of the best video game ads anyone has ever seen. But Sony has a reason behind it; they want to sell more stuff. Will this campaign work?
Doubt it considering only people who ALREADY game on the PS3 will understand the references. The reason people had an emotional connection to the ad is because they KNOW these characters well...so chances are these people already own a PS3. The average joe will probably think the commercial is some type of kids movie or tv show. Not saying it isn't a cool compilation of characters, I just don't see how it will help sell PS3s. If anything, all it did was make PS3 owners even more proud of their purchase. If Sony wanted to sell PS3s, they could have simply showed footage of the plane fight scene in Uncharted 3 for 30 seconds and begin the ad with "All in-game footage"
But you don't have to own a PS3 to know most of those characters. Some of them are from the PS2 days. Also I'm sure there are people that own an 360, they would know about the other games that are on the opposite platform. There will also be someone that walks into a shop that asks about a game and wants to know if it comes on their platform of choice. I do agree that this won't push console sales more than it has now, but there will be people that would see it and look it up or ask someone else that may have seen it. I want to know how much this cost Sony to make. All the actors and Multiplatform characters.
But if these people who knew these characters from the PS2 days were truly interested in buying a PS3...whats been stopping them? The PS3s been out for roughly 5 years. I STRONGLY doubt that an ad that can only be found on the Internet will make a difference in someones buying decision this late in the game. "I do agree that this won't push console sales more than it has now, but there will be people that would see it and look it up or ask someone else that may have seen it." I agree.
. PS3s will NOT spike in sales. Anyone that thinks it will needs to come down to reality. Logic brings up a good point in that not many outside the people that already own a PS3 will understand it let alone have an emotional connection to it. It was a great ad none the less. I'm just pissed off that this was what Sony was hyping along. But it does show how much they loved it lol. They must have put in a lot of work and were probably excited to see the fans reaction to it.
This commercial is one of the best commercial Sony did since years.
My first thought when I saw this ad was "Great, when this airs on TV, my wife will think I'm even more of a dipsh*t for being an adult gamer". It's only going to resonate with people who are already avid gamers and understand the references, IMHO. So, it's not going to sell many new PS3s but it may increase existing owners commitment to Sony/PS3 and will increase goodwill between the customers and the company.
I think the ad is great for fans and new gamers. It uses the games to engage gamers into the games of the product while emphasizing a feeling of "PlayStation" culture. This is what I felt was lacking with Kevin Butler ads (engagement) I want ads for PS3 games to focus on the game itself, and I think the LLP ad does a great job at being engaging and being funny. I hope to see game ads focus on the tone of the game. The Last Guardian, for example, deserves an epic ad that doesn't try to be funny (Kevin Butler) This is how new gamers get excited IMO. If you tailor an ad towards the audience of the game and spice it up with something memorable/engaging, it will open up new customers who will buy systems. I always look at MS's amazing ads that manage to make games look much better than they are. Watch the Halo, Gears, and Fable ads for proof. Those game-specific ads are great at selling games and consoles, and I hope Sony does that for future PS3 titles.
I agree. Its was a pretty sweet commercial. I don't know what everyone is b***hing about. Everyone hyped it up all on their own. Sony said nothing and promised nothing, so I am not sure what the big disappointment was. If they had promised a big reveal and shown the commercial, then I would understand. But the commercial was like a kick off of their new philosophy and was so awesome watching the characters interact with each other and talking about the gamers that helped them accomplish their goals .It portrayed a sense of belonging to the PlayStation culture. It was cool and engaging no matter if you got the references or not.But I am sure we are going to have to listen to another cry fest from PS3 owners over this. I wonder how long this one is going to last?
best gaming commmercial ever. OMAHA! But it runs too long to ever get played in full on TV so I doubt the masses ever see it. But I'm glad I did and I watched it about 5 times just to wish it was real.
They should play this at the cinemas, in fact I'm surprised why many video-game trailers arent shown in the cinemas, I mean how epic would the action packed ones be with the awesome surround sound system booming and shaking your chair.
Love this commercial. It's a classic Sony ad. We need some more of these.
Does it matter? It was a great commercial, and I felt appreciated and had a stroke of nerd. I really don't understand why consumers care about company business.
Bad attempt at website hits. It's like saying an interview with Billy Mays about his life will make you buy the cleaning products.
The production value alone makes me want to go out and buy another PS3. Its very very well done. The casting for Drake, Snake, and Cole are spot on. Color me impressed with this ad.
It will help to boost the ps3 sales, I'm sure
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