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Submitted by JoelT 1594d ago | opinion piece

Amazon’s Kindle Fire Will Be PS Vita’s Biggest Opponent In 2012 And Beyond

Joel Taveras writes "A post-Christmas launch date isn’t the only battle Sony’s handheld will have next year. This isn’t an argument about which devices will provide better gaming experiences; that would be ridiculous. What I’m doing here is taking a look at the impact of Amazon’s entry into the handheld entertainment device space and what it means not just for those who currently inhabit it but also those that plan to like Sony’s PlayStation Vita." (Amazon Kindle Fire, Industry, PS Vita, Sony)

Letros  +   1594d ago
Don't see how a tablet is any competition to a dedicated mobile gaming device.
fluffydelusions  +   1594d ago
Agreed. That said, for $199 Kindle Fire is not a bad deal and I may pick one up but not gaming...

7-inch IPS (!) panel, Gorilla Glass coating, a 1GHz TI OMAP dual-core CPU, 512MB of RAM, 8GB of internal storage and a chassis that weighs 14.6 ounces.
#1.1 (Edited 1594d ago ) | Agree(6) | Disagree(3) | Report | Reply
Abriael  +   1594d ago
It does sound like a great deal, but honestly I'm not sure what kind of future this thing has, the market is getting overcrowded.
fluffydelusions  +   1594d ago

Well it's running Android so it's only a matter of time before it gets custom ROMs and such.
iamnsuperman  +   1594d ago
Not to you but the millions of casual gamers out there who take up the majority of the market nowadays.
sashimi  +   1594d ago
You mean those casuals who buy $1/$2 minigames on tablets and iphones? somehow i don't think Sony has much to worry about....

If anything all the tablets and smartphones are competing against themselves and the devs for those "app/games" are going to have more and more trouble making their product stand out with so much cr@p & multiply clones of games out there.
Leading to a very bad place for the casual market.
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supremacy  +   1594d ago
That could be so, but again I dont see big name companies making a profit selling 40,50 dollar games of social devices, because quite honestly they just wont sell like they do on dedicated gaming machines.

There's a difference between a phone/tablet and a handheld, people know first hand what kind of games are made and sold on handhelds in comparrison to the ones on phones/tablets.

The perception, the essence, the form factor of a dedicated gaming handheld just simply cannot be replicated by a phone/tablet. Why would you spend your time trying buy and turn a phone/tablet many mainly use for texting and calls and email into a dedicated handheld?

Phones/tablets arent built for games, if todays phones/tablets for example ran the games most dedicated platforms do, then that whole battery issue wouldnt be talk about as much even though it would present itself in a worst way.

Sure there will be new phones/tablets out there, more powerful than the one before it. But not everyone would be able to afford/optain or even feel the same way about certain units causing what most big name publishers fear, fragmentation.

You see, when a person buys a gaming handheld they know firsthand why they are buying it for. Gaming.

The same however couldn't exactly be said about people who buy cellphones/tablets. No one knows for sure why they buy a phone/tablet for, it could be for a number of reasons other than gaming or nothing to do with gaming at all for that matter.

It is these reasons above why big name publishers will keep developing for dedicated gaming handhelds as long as they(platform holders)keep making them People will keep buying them.

Parts are only getting cheaper and things are becoming more accessible with each passing year. So I am sure there will be new gaming handhelds in the pipeline, and I mean looking at the vita and its feature set. Its obvious Sony has been studying the market changes, bring over the social aspect you come to expect from a social device while maintaining the hardcore presence.

Xperia play is a phone with buttons, and so was the engage and we all know what they didn't do and have yet to replace.
Oxymoron028  +   1594d ago
No. They don't take up the majority of the market.

They are part of a different market, why can people not tell the differences between markets and targeted audiences.

It's like arguing that Cars are going to fall out of production due to the rising number of bikers...
iamnsuperman  +   1594d ago
@sashimi. Those $1 games actually make a large return compared to inital investment. Also a lot have a monitary mechanic that make even more money. The only worry should sony have is getting the casual on board. They needto advertise the vita to caiter this but still going to be hard considering the tablet is "in". Apple make a lot of money through the app store
Prophet-Gamer  +   1594d ago
Tablets are meant for simple gaming, physical buttons are needed for any serious game. The Vita will be just fine as long as SONY markets it right.
PirateThom  +   1594d ago
I'm actually hoping for a Kindle app on Vita.
Oxymoron028  +   1594d ago
Well, from what I've read, PSVita runs on android OS, makes sense that they'd allow access to the android market place and if so then there's already a kindle app on that. So may already have one!
heylo  +   1594d ago
wrong, Sony uses a custom Linux OS since PS2
Oxymoron028  +   1594d ago
source plz
heylo  +   1594d ago
how about you provide a source for that android OS claim first?
doctorstrange  +   1594d ago
death2smoochie  +   1594d ago
This will be a big threat to the ipad3.
That price alone even though it lacks half the features will turn heads.
Highlife  +   1594d ago
I agree just look at what happened when the HP Touchpad had a $99 fire sale. They went in seconds.
I still think there is room for the dedicated handheld gaming machine. Physical buttons and devs that work on systems that are the same spec wise can get the most out of said system. And you just don't have that with android. To many different devices.

Sent from my HTC Incredible
Highlife  +   1594d ago
Double post. How the hell did that happen.
#4.2 (Edited 1594d ago ) | Agree(0) | Disagree(0) | Report | Reply
lumley666  +   1594d ago
oh please dont make me laugh lol gameplay on any tablet is just crap, ps vita gameplay is far better then a shitty tablet lol
goodfellas27  +   1594d ago
I don't see a tablet having complex game like the Vita would have; however, it'll more of a problem for the iPad/Sony Tablets devices.
Fanbot  +   1594d ago

Omega Zues  +   1594d ago
Behold a TABLET! unlike the hundreds others, this will destroy mobile gaming! Buwahahaha.

"typical gaming media."
WooHooAlex  +   1594d ago
Saw this article coming from a mile away.

This is a tablet/e-reader. It is NOT a competitor to the Vita in any way. By that logic, the NOOK color is also one of the Vita's biggest competitors too.
#9 (Edited 1594d ago ) | Agree(4) | Disagree(0) | Report | Reply
TheColbertinator  +   1594d ago
The Kindle Fire is competing with tablets.I have seen hundreds of tablets show for the past 4 years and portables are still around.
ElementX  +   1594d ago
The Fire is WiFi, no 3G. It won't sell very well at all unless people want another e-reader.
TheDivine  +   1594d ago
Theyre not competition but i will say the is the first time ive seen the new kindle and im getting one FOR SURE. I love the ipad but its too expensive. 200 is affordable. This is the first serious ipad competitor.
heylo  +   1594d ago
lol no
kma2k  +   1594d ago
ive been saying it for a year now, a product that can do or has about half power of a laptop should cost roughly half the price. Tablets should all be $199 or less, if it has more power than a laptop then it should cost more. People are paying for the cool factor which is marking up the product insane amounts!!!!
BrianC6234  +   1594d ago
Why would anyone buy that thing instead of the Vita if they want the Vita for gaming? Makes no sense. There are a lot of portable devices out on the market. You buy the one that does what you want. The Vita will be the best for portable gaming. And I mean real gaming, not 99 cent games.
UltraVegito  +   1594d ago
PS VITA-------------------------- >Iphone/smartphones,Tablets
Srsly when will these morons learn....
#16 (Edited 1594d ago ) | Agree(2) | Disagree(0) | Report | Reply
remanutd55  +   1594d ago
those morons apparently know next to nothing when it comes to gaming , vita will be my portable gaming machine for excellency , i have my ipad2 for other stuff
joeorc  +   1594d ago
once again? many times does this freaking have to be said?
Ok this is just getting funny!

This Tablet is from Amazon an runs the Android OS right?

Have these media rocket scientist's been paying attention?

I guess they have not, because the Vita can run those very same App's. Game or even Non Game Apps, an run it as Native Hardware.

Please Take note:

Playstation Suite!

"The PlayStation Suite SDK will allow developers to create games and software across PlayStation Certified devices such as Sony's Tablet S, Tablet P and the Xperia Play.

PlayStation Suite will also support the C# programming language, opening PlayStation Vita and PlayStation Certified devices to a wide range of developers. Microsoft's XNA framework, for example, is based on C#.

"By supporting development for multiple devices and by adopting libraries to create a variety of content not only limited to games, PS Suite SDK will not only help developers save their cost in creating new content but also allow them to efficiently create their content on one SDK and without having to create on several different SDKs," a Sony representative said.

PlayStation Suite games will be made available on PlayStation Vita through the PlayStation Network store starting spring 2012."

That's the freaking point, the Android OS was their first certified OS for the Playstation Suite!

Not just Games we are talking full Non Game Apps also.
If it can run on a smartphone or Tablet powered by Android OS it will run on the Vita, why?

That's because it uses the very same core CPU AN GPU's that are in those very same Smartphones an Tablets.

the Tegra chipset IE: Tegra 2+ powered devices are certified for the Playstation Suite already! as an example


look at this release picture from Nvidia"


read it very close Android Games an Apps..this is from March 2011, Nov 2011 is the release date for the Playstation Suite for Developer's

these Media reporters are laxing on the news by several months.
#17 (Edited 1594d ago ) | Agree(1) | Disagree(1) | Report | Reply
smashcrashbash  +   1594d ago
Question. Since when are one and two dollar games that are fun for about 10-20 minutes comparible to $40-60 dollar games that I play for 2-3 hours? I am sorry but a score of 10 for Angry Birds isn't the same as a 10 for UC2. No true gamer uses tablets and phones as their main source of gaming.
josephayal  +   1594d ago
THE PS VITA is in Serious Problems
zoks310  +   1594d ago
I agree, but for me, its a cheaper combination to get a Vita and a Fire, than a Vita and an Ipad. So apple will get screwed more than Sony will.

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