On 11/24 at 8:00am (running through 11:59pm on 11/25), the 80GB PS3 ($499) will come with 10 FREE Blu-ray movies instantly. You choose any 10 BD titles under $30 within the store and they will override the prices to zero. For those stores that carry BD already, additional titles are being sent in for the sale. For those that do not have BD in their store (a small minority) product will be sent to each store specifically for this sale.
Oh, and you still get your 5 FREE movies by mail.
Update
http://holiday.ri-walmart.com/
Story has been confirmed. Click on "View Saturday Specials".
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