Epic Games' Unreal Engine 3 technology is grabbing the attention of Hollywood producers. Once Warner Bros. Television's "Chadam" project, a 10-part, short form Internet series produced by HDFilms, appears online, Jace Hall, former game developer, Hollywood executive and technology expert believes the floodgates could open for more entertainment business.
"Having all of your assets game-ready lends itself towards moving toward the game medium," said Hall. "There are some constraints because when we do render this series, we don't have to produce 60 frames per second in real-time. We'll be able to create scenes that generally wouldn't work on Xbox 360. We can construct an elaborate room that has nothing behind it. But at least we're starting with something that we know will work inside the engine and we can move forward from this when working on games."