The Atari brand is finally on the verge of disappearing. The company has been making big losses, cutting staff and selling off existing game titles. Now it begins to run out of money. This holiday season is pretty much its last chance as it will need to spend virtually every cent it can lay its hands on finishing and promoting the few games it has left.
[ Published by Rethink Research, a London-based publishing and consulting firm, on its weekly newsletter Faultline via The Register on 18th November, 2007. ]