When it comes to HD DVD vs. Blu-ray Disc, people are bound to hear passionate arguments, angry words, and even outright threats. But it's not coming from Sony, Toshiba, or even studio spokesmen with a vested, financial interest.
It's the fans who have been most vocal - and controversial - about the new millennium's format war.
"Status symbol, bragging rights or just the fact that people want to show off their tech knowledge, what they are doing is presenting their opinions on forums and blogs and then defending these opinions - and their 'tech' - with fanaticism," said Xiao Fang, webmaster of DigitalDigest.com, one of the many Web sites where HD DVD and Blu-ray fanboys express their thoughts. "It is unique in that I don't think something like this has happened before on such a scale."