"LOS ANGELES--America's love for Japanese sportscars is getting a boost from video games that allow driver-players to "virtually" experience new models before they get behind the actual wheel. No fewer than three "supercars" this week made their North American debut at a car show in Los Angeles that opened to the public Friday after two days of media-only access."
In the article Tim Colbeck, vice president of sales for Subaru of America, says: "The video game phenomenon, with Gran Turismo, I think drew a lot of demand".
Further down in the article Janis Little, director of product and brand communications for Mitsubishi Motors North America, says: "So those people who played videogames, and of course the ones who were aware of Gran Turismo, helped to build the base for Evolution. They became acquainted with us in video games and so Mitsubishi has enjoyed a nice relationship with the people of Gran Turismo"