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Madden NFL 12 Marketing Spend Was Biggest Ever for Series

Madden NFL 12 got off to a fantastic start, selling 1.4 million copies in its first week. While there were clearly concerns that EA could lose substantial revenue due to a prolonged NFL lockout, the publisher mitigated the problem by bumping up its marketing spend. In fact, IndustryGamers was told in a recent post-mortem interview that it was the biggest spend ever on Madden.

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