Kotaku - Microsoft really tried to pull off an epic event to Launch Gears of War 3, but did it work?
I spent a while inside the venue before it was opened to the main line. I checked out the early access people playing the game. Dj's were keeping the venue saturated with music, while the open bar flowed. Then the main doors opened and people were let in. Finally the eight days of waiting for David Tyson had been completed, not to mention the five days the group of four behind him had weathered.