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New Toshiba HD DVD Player Ignites HD Format Price War

After its announcement at the IFA consumer electronics show in Berlin in August, Toshiba's new entry-level 1080p HD DVD player has arrived in UK shops.

As expected, many retailers are offering the machine, called the HD-EP30, for at least £50 below its launch price of £249. That makes it the first sub-£200 full HD player on these shores.

Despite the lower price point, the HD-EP30 adds new features compared to its predecessor, Toshiba's HD-E1. Crucially, these new features include a video output at 1080p, the much-touted 'full HD' resolution available on an increasing number of flat-panel TVs.

Until now, the battle between HD DVD and its Blu-ray rival has been more about the formats themselves and the movies available. But with prices tumbling for new kit all the time, it has now turned into a vicious price war. The nearest priced (and dedicated) Blu-ray option is the new Sony BDP-S300 player, which debuted at a suggested price of £399 but which is already available from online discount stores for £260. Its tech spec places it roughly between the Toshiba HD-EP30 and EP35.

For most people, though, the best value Blu-ray player remains the Sony PlayStation 3, with UK bundles from around £300. With this, consumers get a next-gen gaming console as well as Blu-ray Disc playback. The PS3 is also capable of being upgraded to the Profile 1.1 specification.

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Evil0Angel3453d ago

it only available in black, it will not sell well

vaan3452d ago

When do you reach 4th grade?

dude_uk3452d ago

hmmm

I've read somewhere that there is going to be a BD player for around 300$..

It'll be interesting to see what happens this coming month...

in the end its all about price

ikkokucrisis3452d ago

Everything is intertwined, the war between consoles and formats.
A power struggle between huge corporations.
They are both so big and bloated that they are about to burst.
Someone has to lose/die now or eventually they both will.
The media is their weapon of choice.
The media politics pulls the consumers to choose sides.
Now it's a civil war.
War divides people.
We all lose if we keep fighting.

sonyfanonly3452d ago

they can lower the price all they want to sony can also lower their price and guess what blu ray still leads

Zeevious3452d ago

As I posted in a similar, who's better in hi-def land article:

We're all being jerked around by ALL the companies...with ferocious fans fighting over pretty much the same MP4, VC1 or similar quality video...Pitted against each other by the very companies selling the glossy 1080 high-definition future.

New 1.1/2.0 profile...renders 1-year 'old' $300-1000 machines obsolete. (maybe?) New 51 gig format renders 1-year 'old' $300-1000 machines obsolete. (maybe not?)

The companies don't care because we're all being yanked like a 3-legged entry from Best in Show. The market is so full of Fear Uncertainty & Doubt that we'll have universal hi-def downloads before a universal format.

Dump-em both, get a decent upconverting DVD player for anyting less than a 65" screen, and WAIT THE WAR OUT!

The reality is, you MAY notice hi-def above 60+ inches vs an upconverted DVD...or you may not. Use your eyes, not some press release marketing war of virtually identical video quality.

Until a player plays some new format by To$hony$oft, why bother till it's all over?

rbanke3452d ago

is there a reason I'm missing why you replase S's with $?

Zeevious3452d ago (Edited 3452d ago )

It's because, this format war doesn't benefit consumers, doesn't show the slightest concern for consumers, and doesn't help the hi-def industry as a whole...

It's all about $$$, with Micro$soft, To$hiba, and $ony in the middle of it...just trying to secure their future licensing rights to whatever format they can shovel on the consumers -- YOU AND I -- without regard for the short term costs to us, the industry, or the damage to hi-def adoption as a whole.

It's about $$$ and nothing else.
In my opinion, they should have merged HD-DVD's interactive technology with Blu-Ray's format 3 years ago and have been done with it instead of dragging every consumer looking for hi-def content through this mire just to get the last licensed $ out of us in the end.

So now the $'s should be clear, because if it was up to any of the 3, I'd have to pay them at least a $1 licensing fee just to read their name, and another every time I typed it.

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