Microsoft has announced a unique new ad campaign gimmick for their Gears of War 3 television spots in the UK. The ads will be "live" in that they will show the actual number of gamers playing Gears of War 3 online at that very moment.
Interesting, but I don't think the figures on the actual game are correct. I mean, I played horde mode yesterday and it said only 5 people were online. :S I also hope the advert will show accurate figures and not made up ones.
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