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EA Playfish: 'We've Learned How to Take On Zynga'

EA has been making huge strides in its digital business, and the social sector - fueled by EA's Playfish division - is certainly a big contributor. In recent weeks, the company has been seeing unprecedented success with The Sims Social, which quickly rose to the #2 spot, overtaking FarmVille, and it's fast approaching Zynga's CityVille for the top spot on Facebook. GM of Playfish London, John Earner, tells IndustryGamers that he'd "bet money" on The Sims Social becoming #1.

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industrygamers.com
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