GR: When Gears of War debuted, it used Mad World as marketing. Monsters and rubble and darkness, that was the backdrop used to invoke hopelessness, desertion, war, and sadness in the time of the Coalition of Ordered Governments. Of course, what gamers got was a series about blood, guts, and chainsawing your enemies in half. Massive men impale even more massive monsters on rusty bayonets and spike the left-behind corpses as if they'd just scored a touchdown.
So when Epic Games attempted to make good on Mad World and their marketing in Gears of War 2 by drumming up some hackneyed, piss-poor excuse for a love drama, I laughed it off. Corrupting Dominic Santiago's wife and forcing him to put a teary-eyed bullet in her head was too much, too far. Always the bridesmaid, never the bride, Dominic couldn't drive the Gears plot forward.
Fortunately for everyone involved, Gears of War 3 arrives on the scene to make good on every single wrong turn the series has taken. Marcus Fenix and company are back and they've brought with them a campaign filled with weight, emotion, momentum, and even more death and destruction.