Resistance 3 Sales Prove Kevin Butler Still A Bad Salesman "When Kevin Butler disappeared into obscurity a few months ago I breathed a sigh of relief. Maybe Sony had learned their lesson that hilarious advertisements are only worth perusing if they actually have a positive impact on sales. Perhaps this time they were going to focus on showcasing the raw power of what their games can provide, the same way that they've done such a superb job in showing how the PlayStation 3 really is worth any real gamer's time and money. We all knew it wouldn't be the end of KB for sure, he was bound to return in some form or another in the future, but perhaps they would come up with something that would make us want the man to return. Long Live Play was the best they had in mind apparently, and I'm sure Insomniac Games are absolutely thrilled about it. Resistance 3 was the first title to run shortly after Kevin's impressive LLP launch video, so with a few million eyes looking at gaming's most influential fake CEO, sales must be booming, right?"

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ShawnCollier2375d ago

Honestly it seems to me that Sony basically left the title out to die.

I barely heard anything about it this year. And that E3 demo on-stage was awful.

Nitrowolf22375d ago (Edited 2375d ago )

well I don't Think sales figure have been released yet, but still not a good indication considering Dead Island has just released theirs and it's been about 2 weeks now.

I think what damaged Resistance 3 was the fact that Insomniac released Resistance 2, which was just a huge turn off. Resistance 3 is an amazing game and a huge leap forward from 2, but ultimately I think that's what really holding it back. The success of R2 is going to reflect on R3, which in this case is not a good position.

I thought the commercial was fine though. The failure of R3 sales has nothing to do so much with Kevin Butler ad itself, but the damage to the series.

Though I do agree, Sony could have definitely improved on marketing it better.

The game is great though and I have to say it's my favorite (for single player) out of the whole series.

MintBerryCrunch2375d ago

problem is the commercial is more for the sharpshooter and the move than the game, the only gameplay you got to see was on the tv, yet all the focus was on KB

Micro_Sony2375d ago

Mintberry hit the nail on the head - KB is funny and all but in the end people pay more attention to trailers that have a nice song with some cut scenes from the game.

Sony need to take notes from MS and do something like the Believe Halo commercials or Mad World trailer.

NukaCola2375d ago

Yeah, I like MS's trailers. They are always some emotionally soft sad song over slow mo action setpieces. Even Battlefield 3 has one with the girl singing 'drowning' and then it gets real at the end. That commercial has a lot of emotion. I think Sony needs to market games that appeal like that. They would do better IMHO. Flower had a really good trailer with 'Catch the Wind' and I though it was brilliantly done. I agree more of those would be a good deal.

But don't get rid of KB, cause his commericals are still friggin hilarious.

CloseSecond2375d ago

R3 could be a multiplatform game as nothing about it on a technical level suggests it is a PS3 exclusive. As for the story, its tired and generic. That whole sequence on the train seemed thrown in as they wanted some type of rail gun level but what the hell was with the exploding carriages?!?

Quite honestly people wont be talking about this game a month from now.

Pixel_Enemy2375d ago

I am a pretty big PS3 fanboy, even tho I own all three consoles.. That being said, I also love nearly all PS3 exclusives but for some reason I never really cared for Resistance. Killzone on the other hand kicks ass.

Bigpappy2375d ago (Edited 2375d ago )

These are form VGchartz:

1)Tales of Xillia (PS3)
Namco Bandai, RPG 509,026 ..... 509,026

2)Dead Island (X360)
Deep Silver, Action 386,735 ..... 386,735

3)Resistance 3 (PS3)
Sony , FPS 274,051 ..... 274,051

4)Dead Island (PS3)
Deep Silver, Action 223,889 ..... 223,889

5)Madden NFL 12 (X360)
EA Sports, Sports 159,613 ..... 852,850

This is probably where the writer got his numbers. I am not commenting on either side. Just wanted to point out where the writer's source might be.

NewMonday2375d ago

it did very well in the US where it sold the most, maybe its because the bad advertising of the game in Europe where the PS3 is strongest.

mastiffchild2375d ago

UK here-haven't bought the game myself yet(soo skint with three kids back to school last week AND the youngest one's B'day this that I haven't had personal game money or anything since Deus Ex, maybe a lot of UK/EU epople are either back to school/college etc or paying for kids who are? All I know is that I've NEVER seen a R3 ad on TV here-ever-and unlike most games there wasn't ever any preorder boards up in our local Game stores to put the fate in minds as there is for EVERY other game practically.

Also, yet to see one ad for the game outside the games media in the UK and few gamers read about the subject-which is one of the biggest issues we have AND keeps the writing itself of poor quality.

Mnemonic-DK2375d ago (Edited 2375d ago )

@newmonday: Well in the Danish Discovery Channel, R3 and the PS3 is advertised nearly every ad break.

I can't remember the PS3 being advertised this much before, but it is possible that the ad campaigns are scheduled differently due to the more fragmented market in Europe.

Edit: And since I'm not very much into FPS, I'll wait until R3 is cheaper, like I did with R1 and R2.

buddymagoo2375d ago

Sony spent nearly 3m on advertising in the UK alone. I saw the adverts quite a lot.

Ravens202375d ago

They should've stayed exclusive. Thats why they only got a rental out of me. I'll wait til it hits $20 on gamefly used to buy it.

coolfool2375d ago

@ buddymagoo

So if they spent that much money on advertising then where's the ads? Like mastiffchild I haven't seen any either.

gumchewinasskikr2375d ago

lets calm down here it's only been 2 weeks.

Clarence2375d ago

Ur right Resistance 1 was cool, but 2 was crap. I never been a big fan of the Resistance games. Know you have games like MW, BF, KZ, Halo, that are way better than what Resistance can offer.

Kevin Butler really helped put PS3 back in the spotlight.

DaTruth2375d ago (Edited 2375d ago )

That commercial is for the Sharpshooter, notice all the attention was on the Sharpshooter; and if you're planning on picking up R3, you can play it with the Sharpshooter!

The commercial for R3 is a completely different commercial where Capelli states his intention to strike the tower in New York! Then they advertise the 249.99 PS3!

Obviously this is just a troll KB article for the purposes of getting hits!

snipes1012375d ago (Edited 2375d ago )

I think that chalking it up to bad advertising is the wrong thing to do here. Maybe I'm missing something huge but I don't exactly see much advertising before the release of Uncharted titles and those still sell like hotcakes. I'm running to the store on day one to get my copy.

For this game, on the other hand, I did see some commercials an it's not doing well. Maybe people are just not that interested in this entry or maybe they're tired of the series.

cpayne932375d ago

Another thing to consider is the amount of other big titles released around this time. cod, uncharted, battlefield, gears etc. It has a lot of other shooters to share the market with right now and it may have gotten a bit overshadowed. I believe the sales would have been much better if it was released earlier in the summer.

ngecenk2375d ago

the problem is simple: wrong marketing! kb is good but not THAT good, and the target is effective only to internet users who actually GET the jokes. but on tv and all you got is a "meh".

all sony's need to do a live action tv spot like halo series. resistance is similar to halo, it must built a signature on its franchise, unlike CoD or BF. but to make those signature noticeable, they have to work harder

Corax2375d ago

That's stupid. PS3 gamers love supporting there own exclusives but I think alot of people are really wanting and waiting for Battlefield 3. Or there just not FPS fans and are waiting for MORE JRPG SONY! I wish I had enough to get R3 just to support it and will be getting it later down the line but this holiday is really filled with alot of blockbuster games. R3 is really brilliant. The beta was really mind blowing to me. I can't speak for others but I would like to see 40 or 60 players online like they did with the last 2. But I don't think the sales have anything to do with Kevin Butler this article seems to be written by a anti Sony fanboy. I honestly don't know how these articles get approved I mean really. Everyone is entitled to there own opinion but this is just stupid to think he had anything to do with bad sales.

killcycle2375d ago

I went into central London and saw adverts everywhere and even a massive one on a large bridge overhead so I don't believe the sales have anything to do with how it's being marketed instead I just think it's because it's got "Resistance" in the title.

People just want modern standard shooters these days and ain't willing to try anything else, they just see the name "Resistance" and turn the page.

It's such ashame!

pixelsword2374d ago (Edited 2374d ago )

Sony also just makes bad TV commercials. The Resistance commercial ought to have been all about resistance and not move. Move has it's own commercial and KB should have an alternative R3 commercial, but not just KB on Resistance; as his commercials are for people going to get it, and a pure R3 should be for people who's mind is not made up or not planning on getting it.

I also think it's a little revenge because of IG going multiplatform. That and kicking the title off of the 3DTV kinda makes it obvious.

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OmegaSlayer2375d ago

Maybe it also must be taken into account that Insomniac went multiplat and lots of people is not happy about it.
Just like it happened with Ninja Theory and Enslaved.

Not even Sony felt the need to support a team that turned their back on them, and I bet Sony knew it from before R2 and R&C: ACIT announcements.
That's why Insomniac titles lately haven't been supported like Twisted Metal or Starhawk.

When "analyst" do their math they never estimate the crazy factor that is "people emotional reactions" to things.

mastiffchild2375d ago

WTF? Seriously, the number of fanboys angry enough not to buy an exclusive just because a dev will also be making games for other platforms in future is TINY. Also, Sony just never advertises anything where I live-not to the mainstream like ninty or MS-and it shows.

baodeus2375d ago

Well that explains it, PS3 exclusives only get bought by fanboys. Really?

VileAndVicious2374d ago

Actually enslaved wasnt a bad game (Just rented it through gamefly) The reason it didnt do so well is two fold...

1) Enslaved came out at a really bad time, if I recall correctly it came out the same day as Lords of Shadow and another heavy hitter. I remember playing the demo and thought about buying it but I got Lords of Shadow instead (which sucked to me)

2)Namco published Enslaved and they didnt advertise it for shit. Think about it. How many enslave commercials do you remember seeing? It was a good game but its publisher didnt advertise it.(much like R3)

You have to remember we all come to this site and stay up on all the latest gaming news but the average consumer doesnt. They dont know or care about Ninja theories choice to go multiplat.

As for R3, maybe people are just getting tired of FPSs ( I know I am) and there was nothing particularly remarkable about it. (Played the demo wasnt bad just not impressive to me.)Not to mention the commercials that I do see are pretty bland and dont really do much to capture your attention.

ainsz2375d ago

I was very surprised I saw resistance 3 being advertised late august until release here in the uk as anything playstation is usually very poorly marketed.

Gamer19822375d ago

The main differnce I think is early adopters of 360 bought the console for shooters like Gears and Halo so 360 has the bear share of shooter hardcore fans. PS3 fans however are a bit more varied and always have been they expected big RPG's like Final Fantasy which 13 was exclusive for a short while remember?. So I think most PS3 gamers like differnt genres compared to 360 gamers. Both hardcore and casual gamers (now thanks to Kinect). Sales of shooters constantly prove this.

COD still sells well on both as well kids manage to get there hands on that game thanks to terrible parents. But look at games like FF13 it sold better on PS3 than 360 worldwide. I personally get all my hardcore games on ps3 purely because most my friends have made the leap from 360 to PS3 over the years but my situation is unique and it doesn't mean my 360 doesn't get used. I love my Dance Central :p.


Ps3 owners like myself, do like to play other other games, other then shooters! hell look at our exclusive we have all types of games. Reason why 360 exclusive sell well is because they don't have many exclusives or different types of games to choose from unless you like Kinect games.

Megaton2375d ago

The commercials are really bad, the non-KB ones. It's like 5 seconds of Capelli talking about some tower. No context or anything. Does more harm than good.

RememberThe3572375d ago

I thought the same thing. Sony really dropped the ball with the Resistance 3 ads. The KB ads are for the sharpshooter bundle, and the regular ads don't look cool and don't make you want to play the game. The Dead Island ads on the other hand show a bunch of zombies a beautiful island so you basically know what your getting. R3 needed that kind of ad, thats straight to the point and simple to understand. Instead it got a lame out of context voice over...

kikizoo2375d ago Show
Knushwood Butt2375d ago

The problem with Insomniac is Naughty Dog.

Despite Insomniac having the head start, Naughty Dog keep stealing the spotlight.

Then there's Resistance 2, which a lot of people weren't happy with.

To make matters worse, Insomniac then went and announced they were going multiplat.

All the advertising in the world won't change that, and nor will it make the increased competition go away.

Resitance 3's sales will be OK in the long run.

Anon19742375d ago (Edited 2375d ago )

So, it's Kevin Butler's fault, and has nothing at all to do with Resistance 2 releasing in the middle of the holiday shopping season...because, you know...that wouldn't influence a game's sales at all. /s

Honestly, how brain dead do you have to be to compare one week's sales from a site known for it's inaccuracies, against sales from the preceding game which was launched in the middle of the holiday's, prior to the recession (or to compare sales from a hot, multiplatform title), and then try to draw any conclusions from that, in the complete absence of accurate data?

Angrymorgan2375d ago

Dead island has been top of the charts since release. There's your reason!

callahan092375d ago

I've been watching TV non-stop for the past 2 weeks, all football games and ESPN and NFL Network, and some of the morning and nightly news programs and a couple sitcoms and Breaking Bad and some other stuff. To put it simply, again, a lot of TV! And I've seen the Resistance 3 commercial exactly once. So it doesn't matter how "good of a salesman" Kevin Butler is if nobody is seeing the ads!

himdeel2375d ago (Edited 2375d ago )

Kevin Butler is cool for video game folk but sucks in translation for the, "I only buy 'x' game." regardless of system crowd. Been saying it since I got my PS3 but Sony marketing or lack there of just plain old sucks.

As a person who actively will consider purchasing a PS3 exclusive over a multiplat game It makes no sense to me why the exclusives aren't flying off the shelf.

MS Marketing monster just plain old kicks ass. I do believe this marketing of Sony is a bit of the throwback of their typical arrogance some folks hate them for.

Blaze9292375d ago (Edited 2375d ago )

let's be real, who was really expecting much from Resistance 3? Especially if the first two did nothing spectacular in terms of sales.

That + the new introduction to the online pass and I don't see why anyone would have thought Resistance 3 would do impressive numbers.

But the game is good don't get me wrong - I bought a copy day 1. But, it's 'just' well - Resistance. Not exactly the flagship IP you hear people talking about.

RememberThe3572375d ago

I tried to say the same thing and got jumped by fanboys. I had one spamming me with sales numbers and stupid articles about the 360 dieing. The truth is the truth and this game never really had a chance with the ads Sony put out.

finbars752375d ago (Edited 2375d ago )

I'm not sure what they are talking about but I see the Resistance3 trailer all the time.Not the Kevin butler one but the one with Joseph cappeli talking on a mic which all my friends just saw and loved the commercial and went out to buy it right regrets on buying it that's for sure.I have played the SP about 5 times now.I can see how people where turned off by the second installment of Resistance although I did enjoy it but a lot of others really didnt like the step backward they took with the game.I can guarantee those who are second guessing this game You won't be disappointed and the commercial just came on my tv timing.

AEtherbane2375d ago

Bad salesman, but funny as shit.

frostypants2375d ago

Nah, the ads are fine. Take more than a TV spot to sell a game.

Muffins12232375d ago

Yea,its not kevin butler,its sony.They dont advertise enough

nbsmatambo2374d ago

I like how he justifies this article by comparing it to Dead Island, "Even looking aside from the fact that Dead Island was a multi-platform launch, the game still almost broke R3's first week on the PlayStation 3 alone (223,899 units vs 274,051) based off of a viral video shown months before launch was even confirmed."

I had to come back and just comment about that lol

multips3fan2374d ago

i seen a lot of r3 ads especially on espn.and the game is great.i been having a great timewith it.all they gotta fix is the lagg issues and it will be even better

rezzah2374d ago

I never even knew Kevin did a ad for this game...

Sony needs to advertise if they want their games to be heard.

BinaryMind2374d ago

I don't think the burden of sales should be left on Kevin Butler alone. The fact is Resistance 3 is another shooter in already an overcrowded genre this holiday.

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LOGICWINS2375d ago

Gotta admit, that RE3 commercial was horrible. KB's done much better commercials than that.

SoapShoes2375d ago

Well you realize that there were TWO commercials and KB was not the only one that aired?

Drekken2375d ago

There goes logic trolling again with his 6 bubbles and barley any agrees. I can't make any sense out of it.

solidjun52371d ago

"There goes logic trolling again with his 6 bubbles and barley any agrees. I can't make any sense out of it."

You're not the only one. I think he has multiple accounts to keep him afloat. I know he has his deadreckoning666 account.

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KingSlayer2375d ago ShowReplies(3)
chidori6662375d ago (Edited 2375d ago )


I'm not stunned in R3 poor sales, was a hypedbehemoth, seems to just have come along (as I think a lot of people perceive it) and the generally moderate reviews it has received adds up to this consequently, IMO.

memots2375d ago (Edited 2375d ago )

Moderate review? Lol . Ok bud whatever. Also can you show me how poor the sales are?? Yeah that's right, you can because no one knows the numbers aren't out yet ...

smashcrashbash2375d ago

What a bunch of crap. Since when is 8s and 9s and 10s and a total of 86% all together moderate? God we go through this with every PS3 exclusive. It has only been out for a short while and no one here knows the total sales of R3 from either Sony or Insomniac. So stop the trolling and stop the speculation already.

Holeran2375d ago

Moderate reviews? You didn't do well in school did you?

taijutsu3632375d ago (Edited 2375d ago )

Very much true! I remember not seeing a single TV ad and barely any gameplay and trailers for it! And the KB R3 ad it was funny n had a nice speech, but didnt wanna make me want to grab my keys and drive out to the local Gamestop. Why do that to an amazing series?