GamingUnion.net: "When Kevin Butler disappeared into obscurity a few months ago I breathed a sigh of relief. Maybe Sony had learned their lesson that hilarious advertisements are only worth perusing if they actually have a positive impact on sales. Perhaps this time they were going to focus on showcasing the raw power of what their games can provide, the same way that they've done such a superb job in showing how the PlayStation 3 really is worth any real gamer's time and money. We all knew it wouldn't be the end of KB for sure, he was bound to return in some form or another in the future, but perhaps they would come up with something that would make us want the man to return. Long Live Play was the best they had in mind apparently, and I'm sure Insomniac Games are absolutely thrilled about it. Resistance 3 was the first title to run shortly after Kevin's impressive LLP launch video, so with a few million eyes looking at gaming's most influential fake CEO, sales must be booming, right?"