Disaster Ubisoft with a Vengeance: Give Assassin's Creed Amazing Reviews or Die Hard

From an email Surfer Girl received

Here's how Ubisoft deals with criticism:

A certain British gaming website had praised Assassin's Creed since it was announced. They'd run previews, interviews, did a lot to hype the game. When they played the final built, they finally realized it wasn't that great, so it got a 7/10. But instead of acknowledging AC's mistakes, Ubisoft got furious, pulled all ads from the site and cancelled all placed orders (mid five figures) indefinitely. A planned live interview with Jade Raymond isn't going to happen either. According to Ubisoft everything would have been fine though, if the site had just put an 8 instead of a 7 under the same text.