The Nintendo Wii is back on top in October after Xbox 360's Halo 3-driven spike. How can Nintendo maintain this momentum through the holidays and beyond? Next-Gen spoke with Nintendo of America's marketing chief George Harrison.
Next-Gen: Onto software, do you sense that third parties are becoming less wary about bringing games to the Wii?
George Harrison: We think so. Certainly there's a strong lineup of third party titles, and we're trying to encourage them to make them. But we're also trying to encourage third parties to take the time and effort to make something unique, not just to sort of throw something out on Wii because the Wii's the fast-selling system. I think the ones that have spent the most time in the box are the ones that are going to be the most successful this holiday.