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Gamecock's Wilson On Game Marketing's Revolution

As part of an in-depth Gamasutra interview, Gamecock co-founder Mike Wilson has been discussing how the Internet has become "the great leveler" for publicity about games, suggesting "you can't fool people anymore" about game quality just by spending money to market it.

The comments, which came as part of a wider-ranging transcription of the latest Gamasutra Podcast dealing with Wilson's history at id, setting up the influential GodGames, and now co-running his Austin-based upstart publisher (Dementium, Hail To The Chimp), saw Wilson discussing the state of game marketing.

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