Atindriya Bose, the Country Manager of Sony Computer Entertainment, India says
"We may. Those are marketing actions and that's a short term thing. At some point of time when we feel, that is a marketing tool that is always there at your mercy. It is like, which arrow do you fire, means, even if I say a starter pack, I might choose to do it only with Blu-Ray discs or I may choose to do only with games. These are the different tools that you have in hand."