Andy Robertson writes: "Dead Island made promises it didn't intend to keep. While it creates an impressive experience with obviously scarce resources, I still wish it had taken a shot at being what its marketing suggested.
"As you can read below, in my original response to its trailer and the general perplexity and protective nature of commenters, Dead Island's marketing has worked well. Reactions like mine, to the depiction of an urban family's descent into bloody debauchery at the hands of a zombie hoard, obviously play into this -- stoking the pot by getting core gamers defensive and everybody else wringing their hands." -