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Blu-ray Coming To Xbox 360 - Xbox 360 Mag Italy Aug 2011 Rumor

SilleGamer.com

''According to the rumor section of the August 2011 edition of the Xbox 360 Mag Italy, Microsoft is supposedly gearing up to release an external Blu-ray drive for their highly successful Xbox 360 console.''

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fluffydelusions2575d ago

"Rumor" Yeah sounds about right. And a pretty bad one at that. Don't see this happening.

LOGICWINS2575d ago

I don't see Blu-Ray happening. But a new disc format that can compete with Blu-Ray wouldn't be that much of a stretch.

SilleGamer2575d ago (Edited 2575d ago )

To be honest, I don't see it happening at this stage of the console's lifecycle.

Just reporting the rumor for anybody who may be interested. :)

Gran Touring2575d ago

I don't think MS would be willing to release a proprietary disc format solely for the 360, especially not as an external drive. That would be a very unwise business decision.

buddymagoo2575d ago (Edited 2575d ago )

It would be all that is needed for the 360 to extend its life. I personally think it is a good idea and we would get more devs using the full 50gb of Blu ray space, yey!

Death2575d ago

Hmmm...Blu so far this Gen struggles to keep up with the performance ov DVD. Before anyone gets their panties in a bunch, think about it. Blu holds much more data but in it's current state needs to be faster to really benefit from it. Devs are still duplicating data on the disc to compensate from the slower times. Longer games at 1080p are also non existent which was the main reason Blu was to be used in gaming. The only benefit we have seen so far is multiple disc games can fit on one Blu-ray. Realistically speaking you can count these games on one hand after 5 years on the market.

Next generation Blu-ray will be needed, but this Gen it was used to secure the format for HD movies on disc. It's presense wasn't really felt for gaming.

-Death

jdfoster2575d ago

Yeah, agreed. Isn;t it impossible for MS to use blu-ray? Didn't sony patent the technology and made a deal with LG was it? (or was it Panasonic or something like that)

Drekken2575d ago

Wow... Logic lost in that comment! MS would never try to release a new format right now. How do you expect them to lock in movie studios?

Death2575d ago

Sony is part of the Blu-ray Group. As a member Sony would get a percentage of the royalties paid for it's use. They aren't owners of the technology like many people believe. HD-DVD and Blu-ray share the same core technology. It's the way the data is decoded that makes the difference.

-Death

buddymagoo2575d ago (Edited 2575d ago )

Microsoft advertise Sony Vaio in their windows ads. Sony use windows on their Vaio laptops. Some of you sound like they would never do business together. It is only a matter of time before Blu Ray is adopted by MS. MS even promotes Blu Ray in some of its ads.

Solidus187-SCMilk2575d ago

their next console will undoubtedly use Blu-ray IMO.

They want their console to be able to play the HD standard for movies for sure, in addition to the extra space for games.

darthv722575d ago

they never said they wouldnt release a blu drive for 360. Just that they would consider it if the market showed interest. If it would not be for gaming then there is no point. There are stand alone players that are cheaper.

And why would one format "HAVE TO" compete with bluray with regards to games? HDDVD could be revived strictly as a gaming format. There have been many different formats for game developers to use. Especially when you look at the cartridge days. Each platform didnt have to use the same exact format. Hucards, genesis, nes snes carts all different shapes and sizes but a similar approach.

Blu, dvd, cd, hddvd all different formats but a similar approach. They are all just the storage medium with different capacities. There doesnt need to be one and only one. Some would like to think there should be but truth is....these companies can use whatever they feel is best suited for their platform.

Developers are more interested in the amount of space to work with rather than if it is flash, physical or digital.

cee7732575d ago

why would microsoft compete wit bluray they arent into movies

adamant7152575d ago

I agree. Not for this generation of consoles though.

insomnium22575d ago

@logic

That already happened and HD-DVD lost. The chance of another disc format is nil.

pixelsword2575d ago (Edited 2575d ago )

I see it happening; I don't see them making a new disc format for movies, because they will get zero support; they did that before with HD-DVD and lost, remember? Microsoft doing the exact same thing and expecting a different result is the dramatically-literal definition of madness.

PCE2575d ago

I see Blu-Ray happening in the next Xbox system, but not on the 360. It's too late in this console cycle. They would have to make a similar device to that HDDVD add-on and that is simply not feasible.

Kleptic2575d ago

There isn't really a strong incentive in either direction for this though...MS still isn't pushing the 360 as any type of true multimedia device...the opposite approach to Sony's marketing with the PS3...

I totally agree that they won't try to come up with a new media format...but they also are doing fine with not having any sort of HD format in the first place...

but MS's reasoning aside...and its not even worth getitng into the fact that this, true or not, has NOTHING to do with what 360 games will ship on...that will ALWAYS be DVD...MS has a bigger problem with copyright protection because not all 360's have an HDMI output...and by the end of this year, full HD out of blu ray will require HDMI for copyright reasons...

so where does that leave them?...if the add on itself has an HDMI output (in order to work with 360's that don't)...it would basically be a stand alone box entirely, and wouldn't need a 360 at all...

there really isn't any point for MS to even bother...stand alone players are already so cheap; nobody would realistically bother with an add on...

iamnsuperman2575d ago

I do not see any new format. It would issolate and complicate for users on the 360 brand. Eveyone would have to get it and a big push would be needed to make aware to everyone this accessory is neccessory to play certain games

sphinct2575d ago

I'll believe when I see it. Count me as a "doubting Thomas" until then.

Emilio_Estevez2575d ago

Um, they already tried that. The format wars for the DVD successor are over. If it is something it is blu-ray, but I don't see that happening.

inveni02575d ago

If MS releases ANY kind of new format, it would be flash based, not optical. That way, they can put a BD player in the next Xbox but not have to pay Sony for the format each time someone makes a game. Plus, flash is getting so cheap and is so much faster than optical discs, I think reverting to cartridge play (read: Vita) is a natural re-evolution.

Fred_C_Dobbs2575d ago (Edited 2575d ago )

a new format will never happen without movie studio support. and the studios love bluray.

frostyhat1232575d ago

how do you have 82 disagrees?

JackBNimble2575d ago

Hey LOGIC, do you remember what happened to the HD-DVD? After that failure, why would MS even think about coming up with an "new disc format", especially 6 years into the 360 life cycle?

yabhero2575d ago

do you mean like to wiiUs 25gb optical discs... with two layers thats 50 gb total

Corax2575d ago (Edited 2575d ago )

It's not a bad idea being that it actually takes more money to come up with a product of your own and hoping it to be a success when in business you loss money the first couple of years on a new product before you start to make money off it. Just look at PS3 blu-ray. They took a big risk but it paid off and I'm not downing microsoft but the last few thing they did is doing bad. not there 360 that and software seems to be the only thing keeping them above water with me. I hate there phones and wished they never bought skype. so them going with blu-ray is not such a far-fetched idea

This will be the first time in history Sony is gonna use the same format for there Playstation. 1st CD 2nd DVD 3rd Blu-Ray and for PS4 is probably gonna be a system to use Blu-Ray with 100GB even though i think an update will allow that to happen now

bakasora2575d ago

What about those without blu-ray drive? Not everyone buys the drive and they have to release DVD and blu-ray version of their games?
That's the question M$ need to ask themselves if they were to really doing it.

Why o why2575d ago

"Next generation Blu-ray will be needed, but this Gen it was used to secure the format for HD movies on disc. It's presense wasn't really felt for gaming."

Lmao....still till this day the word 'needed' is used when people should be using the term useful. The the lowest denominator is <9 gigs it becomes near impossible and impractical for devs to go that extra mile. Why'd you think ms increased the space available to devs? Cant believe some people are still so blind to the facts.

E2M2575d ago

sony owns the blu-ray technology which they've been using and if everyone remebers it is what caused the dispute with LG, I'd doubt they would alllow their competitor to use it

+ Show (25) more repliesLast reply 2575d ago
Misterhbk2575d ago

eh, it says its an external drive. If anything it'd just be for watching movies. I don't think they'd change the standard disc format for games.

Peaceful_Jelly2575d ago

Why not? Blu-rays can read DvD and Compact Discs too so there wouldn't be any issue to start making games for bluray while still be able to play your old games...

Misterhbk2575d ago

@ Peaceful

It would be pointlessly expensive at this point in the life cycle. Not enough people would buy it to make it cost effective, it would split the userbase, and devs would need to produce games on two different disc formats. If a game requires a lot of space they'd have the blu-ray but they'd still be making it on 2 or more DVDs just extra cost for no reason

cee7732575d ago

because it would divide the market sega cd anyone

JackBNimble2575d ago

Misterhbk & cee are spot on. It would split the user base and probably fail because of it.

+ Show (1) more replyLast reply 2575d ago
Christopher2575d ago

I'm surprised MS hasn't allowed a third-party to build a BD add-on for movies to the 360. Then the third-party would be paying the licensing fees, if any, to use the technology and not MS and they wouldn't have to support it at all while having BD support on their console.

gamingdroid2575d ago (Edited 2575d ago )

It probably isn't worth it to MS, because let's face it:

a) a brand name stand-alone blu-ray player is now $100

b) as adoption and time on market increases, prices will continue to go down.

c) it would hardly give MS sales feature especially when that strategy wouldn't be competitive in price at all

d) defocus from MS streaming strategy, which is really the future

In short, consumers (nor the manufacturer) will benefit from this as far as I can tell.

Christopher2575d ago

I can see that, but I still believe MS messed up by not keeping the focus on "needing" a 360 because it could provide for all of your entertainment needs.

I think Microsoft thinking BD wouldn't be successful was one of Microsoft's biggest mishaps this generation.

gamingdroid2575d ago (Edited 2575d ago )

I don't think "Microsoft thinking BD wouldn't be successful" as opposed to not part of their strategy. I'm sure they looked at the possibilities of the outcome, which MS promptly responded with Netflix and then Zune marketplace with instant HD streaming.

That said, personally I would argue that if consumers were given a choice, HD-DVD would have won, but that is for another discussion.

MS biggest mishap is RROD and maybe not expecting this generation to last this long, but I'm not sure anyone did.

Usually by this time we would have had a new console and the disc format issue would have been resolved. Heck, if anything Blu-Ray is just starting to hit mainstream.

Christopher2575d ago

When people walk in to buy a console, it's easier to sell them something that also has built in a reason to buy a new HD TV as opposed to a system that doesn't. That and the stacks of BDs on the shelves helped even more.

Also, I guaranteed that this generation of gaming would last until 2013-2014 without a successor. Look at WiiU, it pretty much is confirming that as well since it won't be doing 1080p gaming as a standard either.

As far as BD being mainstream... has been for the last 3 years gamingdroid. Heck, BD prices have gone down faster than DVD and maintained a faster increase as well. And, don't forget that many BD sales come with the DVD. In general, both are slowing down due to digital capabilities (primarily streaming from Hulu, Netflix, and Amazon Unbox), but they are still gaining in profit each year.

gamingdroid2575d ago (Edited 2575d ago )

***When people walk in to buy a console, it's easier to sell them something that also has built in a reason to buy a new HD TV as opposed to a system that doesn't. That and the stacks of BDs on the shelves helped even more.***

You said, an "add-on"... which doesn't really translate to built-in reason, because it would require a secondary purchase or I suppose you could bundle it. Even if it was built-into the console, that would increase cost and I'm not sure if that added cost being passed to consumers is worth it.

Blu-Ray at one point was the main selling point of PS3, but it most definitely no longer is due to the price discrepancy with stand-alone. So it is a secondary feature. It wouldn't surprise me if Netflix was used more often than the BR feature for movies.

***I guaranteed that this generation of gaming would last until 2013-2014 without a successor. Look at WiiU, it pretty much is confirming that as well since it won't be doing 1080p gaming as a standard either.***

It's hard to say, but it probably depends on what the competitive landscape especially from Wii U. If both MS and Sony is unable to compete they will be forced to introduce a new console sooner rather than later.

***As far as BD being mainstream... has been for the last 3 years gamingdroid. Heck, BD prices have gone down faster than DVD and maintained a faster increase as well.***

It has only recently hit mainstream in the last year or so "Blu-ray hits mainstream in 2010": http://www.businessinsider....

When DVD was introduced it was insanely expensive, and it took a long time before the prices fell. As essentially first generation (not withstanding laser disc, vcd) it is expected to have slow adoption compared to later generations. I would be very concerned if blu-ray didn't have significant faster adoption. I think that is a pretty expected outcome.

This market now is moving in the digital streaming, so why bother with blu-ray?

***And, don't forget that many BD sales come with the DVD. In general, both are slowing down due to digital capabilities (primarily streaming from Hulu, Netflix, and Amazon Unbox), but they are still gaining in profit each year.***

I'm not saying there is no market for it, but everything indicates physical products in books, movies and music industry is disappearing in favor of digital.

Would it be easier for MS to sell a unit with BR at the same price? I think so, but at a higher price? Not to mention the fact that BR isn't a necessity like DVD was due to all the alternatives available now. Maybe they can introduce another SKU with it for $50 more or something? That benefit will only be short term if any, because as these blu-ray players hit the $50, you are going to sell a $25-40 add-on?

I think that strategy is flawed.

Christopher2575d ago (Edited 2575d ago )

***This market now is moving in the digital streaming, so why bother with blu-ray? ***

Which has reached a barrier on its own.

***It has only recently hit mainstream in the last year or so "Blu-ray hits mainstream in 2010": http://www.businessinsider.... ***

Gotta disagree with them. Mainstream has been its ability to reach 10m households. They seem to be using their own idea of what it means without defining it. 360 became mainstream in its second year, PS3 in its third, iPhone in its first year, iPad in its first, etc.

...

Overall, I think you're missing what I actually said was that MS allow a third-party to develop the "add-on". It requires nothing from MS other than saying, go ahead and make our machine look more robust through optional add-ons that add something only our competitor has in the console market at this time.

But, instead, MS is truly adamant against BD support at all. I'm not saying they have to do anything other than make it an option for third-parties. And the costs would be less since the software processing would be on the 360 while the BD drive/laser and decryption would be on the external device (seriously, you could make and sell for $30 with a good amount of profit).

And, as I said, digital is reaching a barrier extremely fast as the people who would go digital are already there and the user base is not growing as fast due to limitations and costs catching up to the growing concept.

gamingdroid2575d ago

***Which has reached a barrier on its own.***

They are all going to have barriers, but streaming is the fastest growing segment and far exceeded the 10 million, so would be considered mainstream by your standard. Overall, I think it shows very strong demand for streaming.

***Overall, I think you're missing what I actually said was that MS allow a third-party to develop the "add-on". It requires nothing from MS other than saying, go ahead and make our machine look more robust through optional add-ons that add something only our competitor has in the console market at this time.***

I just don't think it will benefit MS as it isn't a huge selling point for them when HD-DVD at the time was more of a "must have" accessory. I don't think throwing BR in now would matter as consumers aren't demanding BR on Xbox 360. Heck, it doesn't seem the Wii U cares either....

***I'm not saying they have to do anything other than make it an option for third-parties.***

Well maybe nobody approached them with a plan that will work? I don't think MS will seek anyone to do it which probably suggest the demand isn't there.

***BD drive/laser and decryption would be on the external device (seriously, you could make and sell for $30 with a good amount of profit).***

I don't know details of part costs, but just a plain old OEM blu-ray drive for PC cost around $50 and upwards and those tend to have cut-throat competition.

***And, as I said, digital is reaching a barrier extremely fast as the people who would go digital are already there and the user base is not growing as fast due to limitations and costs catching up to the growing concept.***

The barrier is diminishing every day and the internet is becoming as basic as utillities and phone so I don't think that is an issue at least in the US. The bigger barrier is actually content control by the holders that is preventing this from happening. I think they are softening though with services like Netflix.

Content holder will try and squeeze money (see Starz deal with Netflix failure), but just like the music industry whom finally gave in and offered the 99 cent song, the movie content holders will give in. Old movies don't tend to appreciate.

That said, I'm digressing and not sure what barrier you are speaking of?

Christopher2575d ago

Barrier for digital progress include bandwidth limitations/increased costs in most locations and corporations moving away from standard media to digital media and with it putting up costs and limitations that reduce the potential for digital media to maintain portability and convenience (we're seeing more types of DRM and more subscription services being split up rather than larger ones growing).

There's a huge question on what will happen with Netflix once their 2-year contract with their current studios is up. Many believe most are looking to go their own way and start their own subscription services.

+ Show (5) more repliesLast reply 2575d ago
Micro_Sony2575d ago (Edited 2575d ago )

Would be pointless at this stage - MS and other developers are not going to spend extra money to make 2 formats for the same game on the 360.

And if they do make one game on the Blu Ray only then the people who do not have the new 360 with Blu Ray will not be able to play the game.

Next gen Blu Ray would be the wise choice for the Xbox

Peaceful_Jelly2575d ago

I didn't thought about that... But true.

Domer252575d ago

Yeah what Micro said....doesn't make sense this late in the cycle.

xtremeimport2575d ago

external drive...lol

ever wonder how HD-DVD would've done if MS put it inside their system??...I'm sure Toshiba is really loving MS these days.

Sony3602575d ago

Microsoft are focusing on digital media, and I can bet you the next gen will focus more on downloaded games stored on larger hard drives.

This will pretty much eliminate the need for blu-ray or any disc format on the console.

xtremeimport2575d ago

@Sony360 The problem with having your main focus being on digital distribution of your games is that there are places with monthly download limits. I am allowed 80up/download per month. I simply cant afford to not only pay $60+ for a game, but then pay for a additional overage fee. Everyone talks about everything becoming digital, but the internet companies want a huge piece of that pie and will keep that a big challenge for a lot of people.

(I live in Canada btw)

Sony3602575d ago

Canada seems to get the short straw when it comes to this.

For people like myself who have unlimited bandwidth and/or fiber optic, it's an ideal step.

kreate2575d ago

Geez ppl...

MS may or may not start selling blu ray add on.
We dont know.
But it is possible since blu ray is a established format.

MS isnt reviving HDdvd or any new format. At least not on the 360.

Blu ray drive will be a option. Not mandatory. If it does happen.

MS representatives did make previous comments that they will not be using blu ray on their system. That one chick from europe when ff13 was released said if u want blu ray, go buy a ps3.

easternbalboa2575d ago

i heard any electronics manufacturer selling blue ray players have to pay sony royalties -bbc news

DrFUD2575d ago

LOL!!
Another add-on.
At least we can see Star Wars in full HD now

Solid_Snake-2575d ago (Edited 2575d ago )

i dont see why the xbox needs blu-ray when its already dominating the ps3 and sony only have a couple of devs using the the bluray disc for what its worth.

mgs4 was 30gig and could be completed in less than 4hours which could be done on a 360 disc.

resistance 3 is 33gig and is only a mediocre length game with graphics a 360 could do on one disc.

99% of mulitplat games only need one 9gig disc.

stick to the formula microsoft and you will be just fine.

subtenko2575d ago

Again with this rumor..... I thought xbox360 only owners dont mind swapping disc? So which is it?

Agree or Disagree if you Agree

TheXgamerLive2575d ago (Edited 2575d ago )

I can say w/100% correctitude that there will NEVER be a Blu Ray playing either in or as an add on for the Xbox 360.

Why would they anyways, idiots make up rediculous rumors. Think these lies through before you post them, think. If I have to explain why, then you too are an idiot.

Dragonopolis2575d ago (Edited 2575d ago )

Just two cents. Bluray Speed isn't an issue compare to dvd format any more. Since the making of 8x blu-ray drives the format has been on par or better than reading speeds of even the fastest dvd drives. Also you can easily find decent 8x BD-R (burn once) drives; Asus has a really good drive that will burn BD-R at (reliably)12x! Its the re-writable blu-ray burners (BD-RE) that are behind..... the fastest BD-RE drives still hover in the 4x speed area which is too slow. Remember that Blu-ray has more bandwidth per speed than a dvd or cd format so more data flows per second at 1x on blu-ray vs dvd and so on.

No real reason to need a re-writtable blu-ray drive as they are more expensive and BD-R discs have been dropping pretty fast over the last year. I know lots of people who never used rewrittable DVD discs and just stuck to burn once discs because they were so cheap never caring if they filled the disc to capacity or not..... Same will happen with Blu-ray......

BD-R will always be cheaper and faster than BD-RE and people will more than likely stick with whats cheap rather than whats convenient. Besides, if the majority of use is burning HD movies BD-R is all you need and you can burn data files incrementally to bd-r discs just like a dvd-r disc.

Its time to dump the old format and time for PC makers to start including Blu-ray disc readers/burners standard since blu-ray players have finally started becoming main stream in the home....and for those who just can't make the change...... well .......blu-ray players have backwards compatibility with the old dvd format anyway.....

+ Show (11) more repliesLast reply 2575d ago
kingdoms2575d ago

Everything in this article is just wrong. Every word of it.

Ramses32575d ago

It would be a good thing if they added it, because devs would have more space to work with. This would even positivly impact ps3 games, because developers could finally use the tech equelly to get better results and more equel ports.

GameOn2575d ago

No it wouldn't work (except for movies). I wont explain.

adamant7152575d ago

No, it wouldnt. Not everybody would get it

lzim2575d ago

True because not everyone needs it. But the people begging for it are the developers so they can work on a level playing field when making multi-platform games for 360 and PS3.

You have to consider how many consumers already HAVE Xbox and want but do not have bluray. By waiting so long to support it MS could potentially mop up.

BUT the biggest nail bitter and longevity shot in the arm for Xbox 360 would be BD support for games. Simply put, BDXL support on Xbox would push it another couple of years easily. But we've heard the rumors of BD support before. If they are pushing a 3D update and Netflix and games aren't what's behind that push, you can expect that existing and future 3D blurays will drive people who don't have BD players yet, but do have Xbox to consider one. The problem as ever is that BD through USB is terrible. For games support they may require you to have a harddrive.

WolfLeBlack2575d ago (Edited 2575d ago )

An external blu-ray player could be possible, but only for films, like they did with the HD player.

I highly doubt they'd suddenly try and incorporate such a technology into their games production this late into the 360's lifespan.

SilleGamer2575d ago (Edited 2575d ago )

Yeah Wolf,

It would be insane to segment the market now with Xbox 360 games incorporating Blu-ray.

Xbox Next may utilize a Blu-ray drive, although the console may go the entirely digital route - doubt it though.

WolfLeBlack2575d ago (Edited 2575d ago )

Oh man, will I be sorry if my beloved console goes digital only. :)

No longer would I have a wall of my room taken up by those beautiful cases. No longer would I have the sweet scent of new game fill my nostrils as I read the game manual on the train heading home.

Say it ain't so, Sille, say it ain't so!! I beg of you!! :D

Christopher2575d ago

Microsoft has already said that their next generation console will not utilize BD for games.

NotSoSilentBob2575d ago

Blu-ray actually requires native 1080p output. The Xbox does Software upscaled 1080p. The 360 can never have a blu-ray drive for movies.

slavish2575d ago

really? because i have watched alot of BR movies that only did 720p