4Player-"It’s quite possible that the first Dead Island trailer might just be the best and the worst thing that could of happened to this game. As much as it was fun to watch, I fear that it may not prepare people to accept it in its final state; to understand what Dead Island actually is and to fall in love with both its horror and its absurdity. For their part, Techland probably would have been better off falling in love with the absurdity a little more themselves, and crafting a tale that didn’t take itself so seriously as to stand in harsh contrast to the gameplay beneath it.
And that gameplay is, without a doubt, some of the best survival-horror gameplay I’ve experienced to date. The fact of the matter is, Dead Island is an emotional game, but it has nothing to do with the emotions of the characters in it. It is the feeling you get when you have a “flimsy stick,” no money, and you need to go from one end of the city to the other with hundreds of infected dead standing in your way. That emotion is fear. Something Dead Island gets right."