GameFront, "When that first teaser trailer for Dead Island first showed up so many months ago, it swept over the Internet. In just about a minute and a half, the trailer managed to tell a compelling, heartbreaking story about fear, loss and zombification. Dead Island the game is nothing like that trailer, and I think that was my biggest trouble with it. Not that I expected Dead Island to deliver an emotional and compelling narrative — but I did expect some thought to be put into the narrative of the game at all. Instead, Dead Island is a collection of demanding and uninteresting NPCs that send you off to run their errands, with many zombies making the accomplishing of those always run-of-the-mill tasks rather difficult. The lack of any real incentive to complete all those errands, other than to get more errands to complete, ended up making the game somewhat boring."