Despite all the media attention Lindsey Lohan, Jennifer Aniston and Brangelina received this year, the masses seem more interested in the adventures of The Master Chief, Solid Snake and Mario, at least when it comes to shelling out the dollars.
Video games are big. In fact, they are bigger than ever, with 2007 projected to be the biggest yet for the gaming industry.
"We're forecasting a real record-breaker (for) 2007 sales of approximately $18 billion in the U.S.," said David Riley of NDP, a market research company.
Propelled by the release of the PlayStation 3 and the Nintendo Wii in late 2006, and blockbuster games like Halo 3 in September, the gaming industry is way up from the $12.5 billion it generated in 2006, which itself was a record-breaking year.