Why is it that past life therapists will almost always tell you that you were once a member of the aristocracy, someone famous or an ancient monarch? The reason is quite simple, that we're more inclined to believe something that appeals to our ego. If someone tells us we used to be a 16th century toilet cleaner than we might be inclined to ask questions.
If you detect a hint of scepticism, you're right on the money. But that didn't spoil OXM's enjoyment of Assassin's Creed, a game based entirely on the idea that we carry our ancestors' memories in our DNA. It's a hugely thoughtful piece of entertainment that throws up some pretty challenging ideas for a videogame. Like BioShock, this could be another sign that video games are growing up.