Itchy Thumbs says (via Andrew Hart): "In America the annual release of Madden is treated with the same sort of hype, midnight queuing and general level excitement that we Brits just about manage for Wimbledon. It’s that big. Even the players look out for it, anxious about their ratings and have been known to voice their displeasure if they feel fit. And yet it generally passes us by, because as a country we’re not obsessed with the gridiron game.
Well, I am."