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The UK emergence of GameStop!

Over the last few years, supermarkets have received criticism for selling big title games like Call of Duty and FIFA at a loss, knowing that they will end up recouping the money quickly. They did this with the thinking that the average customer will probably spend more in store anyway, so on paper it’s a cunning yet shrewd move.

However, maybe gamers were too frugal and simply brought the game and nothing else, because supermarkets don’t seem to be offering the same tempting deals any more.

There is a new sheriff is in town, though, and he answers to the name GameStop.

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