Guitar Hero, Tony Hawk Titles Join Massive Ad Network

Activision and video game advertising network Massive, a subsidiary of Microsoft, have announced that Activision titles Guitar Hero III: Legends of Rock and Tony Hawk's Proving Ground have been added to the Massive Network, allowing in-game advertising to be updated in real-time.

According to the companies, Massive ads served into Guitar Hero III will be "contextually relevant" to the rock venues in which players perform. As for Tony Hawk's Proving Ground, the ads will be "tailored to real-world skating environments," offering marketers visibility in each title's specific demographics.