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Introducing a universe through XBLA

"In exchange for 800 Microsoft Points, I got a lot of bang-for-your-buck enjoyment. What Game Workshop, Relic and THQ got was my $9.99–and more importantly–my attention. Before I knew it, I was completely immersed in the Warhammer universe. I am now looking forward to Space Marine as well as the upcoming MMO, Warhammer 40,000: Dark Millennium Online. Oh yeah, and I ordered a copy of the book Warhammer 40,000: Let The Galaxy Burn. All they had to do on their end was put a relatively cheap and easy to develop arcade shooter on Xbox Live. Not only did they get my money, they made me a fan. They realize how easy it is for a player to jump on an affordable, simple to play, downloadable title like Kill Team. And they realize that’s all it was going to take to pull me into the Warhammer universe."

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