With budgets and sales to rival Hollywood blockbusters, I guess it was only a matter of time before the PR Machines began to throw celebrities into the mix. They’re trying to make the big game releases feel more like movie premieres; complete with full red carpet treatment.
With Call of Duty: Black Ops officially being the “best-selling game of all time”, maybe it’s of no surprise that Activision have announced that their Call of Duty XP Event will hit Los Angeles on September 2nd and 3rd and will headlined by Kanye West. There are even rumours that Jay-Z will make an appearance in front of 6,000 people paying $150 for the privilege. The event will be the public’s first chance to play Call of Duty: Modern Warfare 3 online and Microsoft are even sponsoring a $1 Million Tournament.