Since Sony revealed a price-drop for its PlayStation 3 (PS3) home videogame console, reports started coming in regarding the hardware's sales spike, as consumers rushed to get their hands on a heavily discounted and highly popular piece of entertainment.
Sony has always professed to have a ten-year plan for the console, and five years into its life it doesn't look as though it's going anywhere anytime soon. There are still a bunch of fantastic titles still to come for it, and people obviously still have a strong interest if it's still selling so well.
But does Sony's console beast have the market strength to reach 50 million sales in Europe, the milestone benchmark reached by the product's predecessor in the PlayStation 2? That's the question Sony Computer Entertainment Europe boss Jim Ryan has persuaded me to raise, and Sony have clearly set it as a marker they hope to eventually reach. Is it possible?