Sales of Sony's PS3 video games console surged 300 per cent after the company released a cheaper model in Japan last week, according to leaked survey data.
Sony Japan introduced the new PS3 model with a 40GB hard disk drive on November 11. One day later, local PS3 weekly sales figures had soared from an average of 16,000 to almost 66,000.
Sony PS3 40GB Ceramic White Japan model The figures are contained in preliminary data from the latest edition of a regular survey by Japan-based video games publisher and market survey firm, Enterbrain.
The substantial surge in weekly sales comes despite the release of the console occurring on the last day of the week. It is unclear what proportion of the sales resulted from pre-orders.