MCVUK: "Speaking to MCV at Gamescom last week, the new SCEE president and CEO told us that the fresh bargain price for PS3 – which can already be found for £179 at some retailers – can set it on course to outsell the competition.
“This is something we have been planning for a while,” said Ryan. “Getting to £199 is fantastic in the UK. It’s a real milestone. UK is one of the territories where we have to do better."