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HD DVD Group release attach rates (detailed breakdowns)

Here are the controversial numbers released by the European HD DVD Promotional Group and collated by independent research group GfK:

• Spain: HD DVD owners have bought an average of 5.7 movies each (14 times the Blu-ray figure of 0.4 per player).
• Italy: HD DVD owners have bought an average of 4.4 movies each (11 times the Blu-ray figure of 0.4 per player).
• France: HD DVD owners have bought an average of 5 movies each (over 8 times the Blu-ray figure of 0.6 per player).
• Benelux: HD DVD owners have bought an average of 2.9 movies each (over 7 times the 0.4 movies bought by Blu-ray owners)
• Germany: HD DVD owners have bought an average of 2.9 movies each (which is over 4 times the 0.6 movies bought by Blu-ray owners)
• UK: HD DVD owners have bought an average of 3.7 movies each (which is over 4 times the 0.8 movies bought by Blu-ray owners)

Update:

Please note that GfK included the PS3 in its statistics, which could lower Blu-ray numbers as the PS3 is predominantly a games console that is bought by gamers who have no interest in watching or buying Blu-ray movies. See the first alternative source.

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pocket-lint.co.uk
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ktchong3542d ago

...

* grab popcorns and soda! *

:D

squallsoft3542d ago

I smell BS. be careful...

CrashSharc3542d ago

I agree. I love how they totally discredit the PS3 as a viable BD player when they talk about total units sold, but they have no problem including the millions of PS3 BD players when calculating the attach rates. That is just total BS.

ruibing3541d ago

Yet, I bet there will be pro-HDDVD analysts (like that Lindiche guy), who will spin this news to say HD-DVD is winning the format war without telling the other side of the story. And of course it is all in hopes of grabbing some ill-informed consumers with the low prices. Just remember, the prices are low for a reason, and it's not because they are really that much cheaper to make.

dale13542d ago

well they did give seven away with there dvd,s

Arkham3542d ago (Edited 3542d ago )

The spin is that the HD DVD group excludes PS3 unit numbers when they list BR vs. HD DVD player numbers (with BR clearly in the lead with ~6 Million), but when it suits their interests they include them, in this case to bring down the attach rate.

Understandable, but inconsistent.

Ju3542d ago

I agree. They use the PS3 whenever it pleases them to show to their advantage. Divide the total number to lower the attach rate, but take 'em out to show off absolute "stand alone" players sold. what ever.

Rooftrellen3541d ago

They're inconsistant, but so are the bluray supporters around here.

You always want the PS3 to count as a bluray player, and when they do, you jump on them for it? You have to either take the low attach rate or the low number of players.

On another thread about this, a lot of Sony fanboys were saying, quite basicly, that bluray standlone players were all that counted for this and bluray had moer players out there, as well.

Both sides are inconsistant (Sony once used money spent by consumers to show "more" standalone bluray players were being bought), but supporters of both sides need to argue against what they don't believe is the right side and just accept the numbers that use what they want.

If you believe the PS3 should count, accept this, and go argue that it should count in an article that says there are more HD DVD players sold than bluray.

blackmagic3541d ago

It's just two sides of the same coin. The BDA talks up disc sales but goes mum when you talk attach rate and the HD DVD Consortium talks up attach rate but goes mum when you talk install base.

The REALITY is that the attach rate for HD DVD players and gamers that are actively using their PS3 as a blu-ray player are relatively close to each other. The HD DVD Consortium doesn't want to admit that a percentage of PS3 owners actively buy discs and the BDA doesn't want to admit that the majority of PS3 owners simply don't use their console as a blu-ray player.

Fighter3542d ago

Wow. those numbers have convinced me to switch to HD DVD. I will trust GFK whoever the hell they are.

Europe is a funny market. Some Blu ray exclusives in North America are available on HD DVD and HD DVD exclusives in North America are available on Blu ray. I also wonder what movies they are buying? Do the Nielsens scans count only North America?

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