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Submitted by donniebaseball 1632d ago | news

Battlefield 3 is about taking market share - Moore

Call of Duty once again is expected to generate massive revenue this holiday season and possibly outsell all other games. EA has made it abundantly clear that it wants to wrestle away a chunk of that shooter market from Activision. The war of words at times has gotten ugly, but you can be sure EA's not backing down. EA COO Peter Moore fully expects Battlefield 3 to take some sales away from Modern Warfare 3. (Battlefield 3, Call of Duty: Modern Warfare 3, EA, Industry, Peter Moore)

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Sinner101GR  +   1632d ago
Im hoping for more than that.
Chocoboh  +   1632d ago
We're all hoping for that to happen. Maybe it will send a message to Activision so they can stop shipping out the same shit to make their investors happy and maybe for a change make their customers happy.
smt30  +   1632d ago
CoD players are retarded and don't see anything wrong with the game.
StanLee  +   1632d ago
Execs at EA must be high as hell. Anyway, I think more than anything, the Call of Duty community are aware of Call of Duty's short comings but it doesn't take away from the fact that the came is accessible and fun. Battlefield isn't very accessible. It rewards those who invest the time and work collectively. Call of Duty allows gamers to easily jump in have 30 minutes of fun and be competitive. The problem with EA's prediction is that, Battlefield appeals to the core FPS gamer and they'll play both Call of Duty and Battlefield. To take share aware from Call of Duty you have to appeal to the casual gamer and Battlefield just doesn't. 20% share would mean 4 million gamers. That's not happening. Anyone who expects Call of Duty's sales to drop are the same naive minority who actually thought Modern Warfare 2 was the franchise's peak and Black Ops shattered the records that game set.
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gcolley  +   1632d ago
@stanlee. it doesn't take much for the flavor of the month to switch in a school playground. CoD is old news to these kids and BF3 will benefit greatly from word or mouth once the game is out. meanwhile MW3 will look and play the same as the last 3. a lot of these sales go by what is considered cool. kids tend to play what their friends are playing.

BF is accessible, i don't really understand that statement. when they are considered to both be very similar in gameplay with the BF series giving players the CoD experience plus vehicles and destruction.

this is why i have never bothered with CoD in the first place. BF2->BFBC1->1943->BFB C2. there is an evolution there
StanLatMarveldotCom  +   1631d ago
@ gcolley

What planet are you on?! There more people online play World at War on XBox Live (about 10K) than they are playing Battlefield Bad Company (about 6K) and World at War is the least played game in the franchise. There were 700K playing Black Ops last night. It's clear people on the internet aren't actually playing games. I play Battlefield, I play Call of Duty, I play Halo and Battlefield by far has the small combined community on XBox Live.
MostJadedGamer  +   1632d ago
I think EA is being very conservative with that estimate. I expect a absolutely massive drop in COD sales.
dboyc310  +   1632d ago
Hopefully more but Activision have themselves to blame for screwing over their customers over and over... I mean look at how fast they're releasing dlcO.o most of they released could have easily made it to the final game..But dumb Consumers just eat it up !!! Which is quite frustrating
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cyborg6971  +   1632d ago
I hope for more as well. They have my money.
Solidus187-SCMilk  +   1632d ago
lol only 20%? they will be lucky to steal that much, but I thought they were going to take them down after all this talk, not just try and take "20%."

Either way, COD players dont give a crap about playign a good FPS, that isnt why they play COD. They want easy kill where if they camp long enough and press left on the d pad an AI copter comes and gets them 20 kills. battlefield wont even get 20% of the COD base untill they add stuff that get kills for you easy.
gcolley  +   1632d ago
by "all this talk" you mean the idiotic media. you do know the media selects what to print and only prints attention getting quotes? don't be part of the mindless masses
donniebaseball  +   1632d ago
It sure would be a punch to Activision's gut if BF3 somehow came close to even matching MW3 this holiday.
Jack_DangerousIy  +   1632d ago
You know, even though deep down we all know BF3 won't 'win'. I think that BF3 will hurt them enough to make them step up and really change their game(of course I'm assuming that MW3 won't be any better).

I just want to fly my first jet..

Can't wait! Two months...(basically)
NatureOfLogic  +   1632d ago
Ace Combat for jet action. :)
BISHOP-BRASIL  +   1632d ago
It's off-topic but don't be surprised if Ace Combat Assault Horizon isn't that good. Specially story wise. It's practically a sequel of Joint Assault, it's not supposed to be Ace Combat 7.
latinalover  +   1632d ago
i wonder you can eject from the jet because i want to eject from the jet before crushing it to the soldiers or tank.
SuperKing  +   1632d ago
I doubt it. Not putting in split-screen is a major blow to BF3. One of the reasons why COD is so popular is split-screen multiplayer with upto 4 players locally and co-op too. This is why COD is so popular on consoles and why BF3 will barely even take a bite out of it.
Pandamobile  +   1632d ago
You say that as if console gamers only care about split screen.
donniebaseball  +   1632d ago
Some do. Remember GoldenEye?
Pandamobile  +   1632d ago
Well that was back before you could even hook your console into the internet.

It's 2011, dude. Yah, split-screen with your friends is fun, but you're most likely going to be playing that game online with your friends these days.
SuperKing  +   1632d ago
Be realistic. BF3 will only take a sizable chunk of the PC players and a small minority of console gamers. MW3 will walk all over this.

And yes, offline multiplayer is ONE damn important feature for console games. Anyone that says otherwise is either an idiot or a PC fanboy. And you do know that only a fraction of gamers play COD games online right? BLOP sold around 25 million copies life-time to date but it's online community peaks at around 1-2 million players on consoles. That's a damn small fraction. The rest of these guys are probably playing 4 player split-screen for all you know.

Offline multiplayer sells. Which is why I'm buying MW3 first, and maybe BF3 when it hits the bargain bin.

Edit@below: Console gaming is synonymous with couch gaming. This has always been a strong selling point for consoles and will always will be. What will happen when EA abolishes your precious BF3 servers? Hell I haven't even seen Activision do that to any of the COD titles on consoles but even if they did offline multiplayer will always remain. That why COD games are best value for money. Halo knows this too and that's why it sells sh!t-tons.
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biRdy  +   1632d ago
Split-screen is fun if you have friends that come over(not saying you dont have any) Im just saying not everyone is going to play multiplayer online all the time, though COD has splitscreen its still not as good as Gears and Halo.
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Funky Town_TX  +   1632d ago
yes split screen
That is a feature that adds options to a game. I cannot imagine Halo without ths feature. I'm more excited for BF3 but I'm thinking of getting both.
latinalover  +   1632d ago
i dont care about spill screen. i have the PS3
firemassacre  +   1632d ago
i hope so dice
biRdy  +   1632d ago
I don't know, though I'm not really a COD or Battlefield fan, EA sure is "Predicting" a lot of things.
allyc4t  +   1632d ago
Itll be more than that. At least 30%.
Gran Touring  +   1632d ago
I personally don't care about how much market share EA gains or loses on MW3. I just want BF3 to be the best damn battlefield DICE has ever made.
STK026  +   1632d ago
Well, 20% seems reasonable, certainly more than when earlier this year some EA execs said BF3 would beat CoD in sales anyway...
Ares90  +   1632d ago
as long as there are annoying 12 years old kids, there will be people playing cod.
latinalover  +   1632d ago
they are funny
IM_A_NINJA  +   1632d ago
I don't really care one way or the other, but that's like Sony or Microsoft saying they are selling game consoles. Did anyone expect EA to say otherwise? I mean really...
StarWolf  +   1632d ago
its nice to know that maybe COD will not sell as well after their 20th cut and paste game. lol I cant believe people buy that shit. BF3 aint anything special, it just has the balls to say "we are better than COD" and the hype begins. Remember BC2, the same thing was said but it wasnt as good of a marketting campaign so the game wasnt as popular . BC2 and BF3 are basically sequels and have their own cut and paste but fanboys cant see through their delusions and fanboyism.
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MrSent  +   1632d ago
The differences between Bad Company 2 and Battlefield 3 are HUGE. Your statement is ridiculous. BF3 is something special. It is probably going to be one of the best games in years (for a Military FPS) The fact that you can't see that is frightening. The fact that you can't see the obvious makes you either blind or ignorant. If anyone is delusional, it's you.

Here are some fun facts for your lacking knowledge:

The Bad Company series are spinoffs of the Main Battlefield Series

Battlefield 3 is the true sequel to Battlefield 2. Even though you would think this is common sense, the devs, and numerous publications have already made this known.
BF3 has so much content packed into it (and so much better tech [graphics, sound, destruction, vehicles]) that EA has the merit to say it will be a better game. Better games usually sell better than games that are inferior. See what I did there?
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BattleTorn  +   1632d ago
Activison will still have a record year with Modern Warefare 3.

Battlefield 3 will be just as successful, if not more.

And the console community grows to accommodate multiple powerhouses in FPS.
GrumpyVeteran  +   1632d ago
One way to make that happen is to put BF3 onto Steam.
Funky Town_TX  +   1632d ago
MW3 will out sales BF3
MW3 is more casual and that's a fact. Look at the sales charts and casual kills hardcore most of the time.
kaveti6616  +   1632d ago
Violating the TOS of STEAM and having the game removed in order to start up your own online service was a stupid move, EA. I'm sorry that DICE worked so hard on BF3 only to have their auspicious future sabotaged by the greedy execs at EA who want to compete with the well-established and respected STEAM network.

It's not that Origin is a bad service, but it sucks that the concept of having a cohesive system that takes care of all my gaming needs is looking less and less possible because of EA's greed.
Kaos_Vll  +   1632d ago
I can't wait for all this bs to be over. I mean really, hoping one game fails so your preferred game gets more attention? wow

most of you all are going to be soooooo disappointed this fall, unless you're a gamer and play games that YOU find fun.
kamakaz3md  +   1632d ago
thats 20% of smart gamers... i predict more, so dont be morons and get bf3

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