Don Lindich, a national columnist and creator of the "Digital Made Easy" book series writes, "My column endorsing HD DVD was released today and I expect site traffic to spike as the word spreads around the web. I have followed the format war since the beginning and now that I am ready to recommend a format, it was an easy call to endorse HD DVD. It comes down to three things which have not really changed since it started last year."
1) "Picture and sound quality is identical between formats. All the impressive specs in the world don't matter if the end result is the same."
2) "Almost all Blu-ray players lack the necessary hardware to support announced features, and hence are obsolete. Conversely, every HD DVD player from the HD-A1 onwards is fully functional, having the hardware necessary and needing only a firmware update to enable advanced features."
3) "Blu-ray players have cost twice as much as HD DVD players from the start, and this doesn't seem to be changing anytime soon. It is impossible for me to recommend someone spend double on an unfinished product that merely matches the performance of its competitor. That goes completely against common sense and any reasonable person would agree. As HD DVD has become regularly available for under $200, I find it impossible to NOT tell people to go get one… it's a fanastic product and a fantastic buy, and the public needs to know it."